Job details

Head of Marcomms Services

Do you want to work to make Power for Good?

We're the world's largest independent renewable energy company. We're guided by a simple yet powerful vision: to create a future where everyone has access to affordable, zero carbon energy.

We know that achieving our ambitions would be impossible without our people. Because we're tackling some of the world's toughest problems, we need the very best people to help us. They're our most important asset so that's why we continually invest in them.

RES is a family with a diverse workforce, and we are dedicated to the personal professional growth of our people, no matter what stage of their career they're at. We can promise you rewarding work which makes a real impact, the chance to learn from inspiring colleagues from across a growing, global network and opportunities to grow personally and professionally.

Our competitive package offers rewards and benefits including pension schemes, flexible working, and top-down emphasis on better work-life balance. We also offer private healthcare, discounted green travel, 24 days holiday (with an additional discretionary day given by the company) with options to buy/sell days, enhanced family leave and four volunteering days per year so you can make an impact somewhere else.

This role will ideally be based in the UK, USA or Spain.

Role Profile

A senior member of the global marketing and communications team and member of the Services Executive Leadership Team, the role holder is responsible for the design, development and delivery of an integrated marketing and communications strategy and plan for RES Services.

Including:

Build awareness and understanding of our Services Brand in the market through the design and delivery of our Global Services Communications and Marketing programme, effectively positioning RES as the industry’s leading independent service provider in renewables.
Working closely with the Support Services CEO to deliver the integration programme for Services, including the cultural change programme to One RES.
Supports the CEOs internal and external communications, engagement and positioning including monthly communications, town halls, videos, ask me anything sessions and in external positioning in key industry events, forums, industry bodies, government affairs and social media.
Supports the design and delivering of a compelling Go to Market strategy for the services business, including product, technology and proposition led brand strategy design and campaign execution.
Creates compelling sales, integrated multi-channel marketing, and promotional campaigns and materials to improve our standing, gain share of voice, market share and drive growth. Working closely alongside business development and client delivery teams
Conduct regular industry, market, and competitor research to inform strategic planning.
Delivers a compelling internal communications and employee engagement programme for the effective integration of the three legacy renewable services business, into one new global services business unit, supporting retention and driving recruitment.
Authors the Executive and Senior leader editorial plans – including defined key messages and activity for effectively position our leaders as experts in their fields, in industry media, in speaking engagements, social media content and campaigns and internal communications where required.
Creates the business unit wide media relations strategy and plan and manage through implementation.
Create the event strategy for the business, identifying the most applicable to attend, speak, sponsor. Developing comprehensive event proposals, clear KPIs (key performance indicators) and managing through to delivery. Including potential internal conferences/leadership workshops, etc.
Works alongside the CMLT, including the digital business unit marcomms team to weave our digital solutions product portfolio into our service solution.
Channel and resource management including driving ROI from spend across events, online and social channels and media.
Managing an international and high performing team

Key Responsibilities

Designs and delivers the Services Marketing Communications Strategy and Plan, in support of the business plan and objectives.
Supports the design and delivery of Thought Leadership and Content led marketing campaigns to help drive market share and revenue growth.
Support the evolution of our digitisation strategy including product development and design, creating compelling marketing campaigns in support of the ‘Go to Market’ Strategy
Designs and delivers internal and external communications strategy and plan, and all employee engagement programmes.
Creates and delivers the Services media and public relations strategy and plan.
Designs and deploys the Services public, corporate and government affairs strategy, and plan.
Manages all relevant marketing communications channels and assets to best effect, including online and social media channels.
Continually innovates in channel delivery, ensuring innovative and impactful campaigns that cut through the noise and effectively position RES, and our leaders as experts in their field.
Ensures alignment and consistency with the brand strategy, style, and Tone of Voice
Leads in the development of on and offline campaigns and materials to reach defined target audiences.
Provide direction and leadership to the any Services marcomms team, delivering the content led editorial calendar to ensure maximum return on investment.
Responsible for maintaining and the upkeep of collateral on the various internal/external platforms e.g., website and social.
Maintain and monitor budgets including trade association budgets – ensuring maximum ROI from investment.
Facilitate and coordinates participation and engagement at tradeshows, conferences, and other client related events to enhance and increase awareness of company solutions.
Responsible for tracking and evaluating communication and marketing led activities – across all channels.

Role Requirements

Minimum Qualifications:

University degree or equivalent in marketing, communications, business, or related field.

Job-Specific Experience:

Minimum 10 years’ experience in a communication and/or marketing role, preferably within a digital / technical, energy, environment, or consulting industry but not critical. Associated experience in agency, journalism, copy writing deemed equivalent.
Demonstrable experience in all aspects of marketing / corporate communications.
Experience of senior level corporate and government affairs Strong working relationships with the media, trade, National and Broadcast

Knowledge of:

Marketing / Communication methods and channels relevant to a large, complex organization.
Brand Strategy
M&A – integration and merger activity
Product Development and Design
Go to Market Strategy Development & Design and working alongside business development teams to achieve success, including campaign tracking and measurement.
Digital Transformation programmes in a global setting
Fluent English and Spanish, other language would be a plus.

Experience of:

Effective use of interpersonal & consulting skills.
Managing and motivating a team.
Working in a complex global organisation
Channel management – both off and online

Person Specification

Communication (verbal & written): Able to adapt style to suit the audience and exchange information in a clear, concise, and articulate manner.
Relationship building: Strong leadership capability and ability to represent the function at a senior management level, coupled with a collaborative approach. The ability to build strong working relationships with internal customers and colleagues and to engage with internal customers demonstrating that requirements have been understood and delivered.
Planning & Organizing: Demonstrates excellent prioritizing and organizational skills including the ability to manage upwards into the organization. Capable of re-planning and re-prioritizing work based on business needs.
Innovation & Technology: Regularly searches for and recommends innovative approaches to marketing and communications, including tools, competitor research and integration with marketing channels.
Analytical thinking: Able to identify and assess key issues and suggest best course of action.
Flexibility: Able to manage change and remain flexible to individual situations and personalities and the ability to deal with ambiguity
Customer Focus: Keep end clients and prospective clients top of mind for all external activities.
Teamwork: Ability to build consensus, provide direction, work well with others, and recognize the strengths everyone can bring
Commercial Awareness: Ability to make decisions and make recommendations based on what is best for the business as a whole

Tactics to be deployed include campaign and content development, segmentation and targeting, campaign planning and close out reporting, internal communications and engagement programmes, asset creation including global research and thought leadership content, indices, research reports, web and online assets, videos, speaking engagements, client entertaining and events, corporate communications, media and public relations, government affairs, online and social media management.

At RES we celebrate difference as we know it makes our company a great place to work. Encouraging applicants with different backgrounds, ideas and points of view, we create teams who work together to solve complex problems and design practical solutions for our clients. Our multiple perspectives come from many sources including the diverse ethnicity, culture, gender, nationality, age, sex, sexual orientation, gender identity and expression, disability, marital status, parental status, education, social background and life experience of our people.

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RES Glassdoor Company Review

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