Retail & Platform Marketing Specialist

WMG's top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

The WMX Global Commercial Services team maximizes WMG revenue and market share, leading through best practices, platform expertise and forward-thinking solutions that support our recorded music strategy. Within Global Commercial Services is our Retail & Platform Marketing team: a small team dedicated to building innovative and engaging marketing campaigns for WMG’s physical (vinyl, CD) album releases as well as large and intimate artist events and fan experiences.

Your role:

We are currently looking for a driven, reliable and creative Retail & Platform Marketing Specialist. This individual will collaborate with the RPM Senior Manager to support marketing, sales and DEI efforts across retail and platform landscapes. With a focus on breaking emerging acts and amplifying established artists, this individual will curate unique, online and offline experiences for music fans of all generations.

Here you’ll get to:

• You will support the RPM team in strategy, development and execution of grassroots and digital marketing campaigns with our retail account base (primarily independent record stores), influencers, lifestyle partners, and O&O digital brands.
• You will be responsible for overseeing Western US retail and non-traditional artist events (e.g., in-stores, meet and greets, signings, local retail appearances) including all online and in store marketing.
• You will curate and plan social media content for Record Store Crawl, our WMG-owned vinyl lifestyle page.
• You will own the Record Store Crawl event lifecycle in your territory (Western US), hosting annual events in those cities.
• You will oversee playlisting initiatives and brand growth on streaming platforms.
• You will establish and maintain relationships with key internal and external stakeholders across labels, big box and indie accounts, partner brands, and various internal departments.
• You will assist in identifying, planning and distributing P.O.P. programs including both physical tools and digital assets to maximize visibility and sales.
• You will prepare reports and participate in sales and marketing meetings as necessary.

About you:

• You have excellent written and verbal communication skills.
• You have excellent social media knowledge as well as a graphic design/photo/video background.
• You work well independently and with a team.
• You have excellent time management and organizational skills.
• You have excellent interpersonal skills; Relationship Builder - develops relationships across territories, labels and staff to accomplish business goals.
• You are a creative thinker, goal oriented and a team player

We’d love it if you also had:

• 1-2 years of label and/or music sales and marketing experience 
• Passion for music / vinyl / physical music
• A college degree, preferably in communication, marketing, or music industry
• An understanding of current music business challenges  

About us:

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.

#LI-Hybrid

Job Posting Range

$64,480 AnnuallyJob Posting Ranges are included for all New York and California job postings and 100% remote roles where talent can be located in NYC and CA. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

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