Senior Demand Generation Manager

Founded in 2016, Right Side Up is the premier growth marketing consulting firm in the U.S., with staff deployed in the most prestigious and high-growth tech companies in the world, including Uber, Lyft, DoorDash, Stitch Fix, Coinbase, Stripe, Fitbit, Calm, Instacart, Yelp, Google, and hundreds more. We provide all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.

The Senior B2B Demand Generation Manager will own our B2B demand gen strategy from top to bottom.  This person will be responsible for developing and executing strategies to increase demand for Right Side Up consultants, agency teams, and retained search business. Particular areas of responsibility will likely include paid advertising, sales enablement, lifecycle marketing, and marketing tech stack management. This is a remote role reporting to our director of marketing. 

• Develop a comprehensive, full-funnel demand generation strategy that drives brand awareness and lead generation—from building top-of-funnel awareness programs to mid- and bottom-funnel initiatives, ensuring alignment with business objectives and audience needs
• Develop paid media strategies on Meta, LinkedIn, Google and others; manage end-to-end campaign execution, from ideation and planning through to implementation and analysis
• Design and execute lifecycle marketing strategies to nurture leads and increase engagement with existing clients utilizing audience segmentation, experimentation, and new personalization efforts
• Maintain the company website and create new landing pages to enhance user experience, support marketing campaigns, and drive conversions
• Measure, analyze and develop reporting for all initiatives to demonstrate ROI and demand gen effectiveness; generate insights from data to inform and optimize marketing strategies
• Manage the integration of HubSpot, Customer.io, and internal tools to ensure data hygiene and reporting accuracy; develop and modify SQL queries to power new campaigns and ensure data integrity
• Iterate on hypotheses and design experiments to test different ideas, creative, and messaging for continuous optimization and growth
• Collaborate and work closely with cross-functional team members

• 7+ years of experience in B2B demand generation
• Strong expertise in paid media platforms (Meta, LinkedIn, Google) and campaign management
• Highly experienced in lifecycle marketing, including segmentation, email marketing, and CRM management; experience with HubSpot and Customer.io 
• Highly analytical, proficient in SQL and data integration tools
• Strong project management chops; highly organized with impeccable attention to detail; exceptional verbal and written communication skills
• Entrepreneurial mindset and strategic thinking; ability to identify strategic growth opportunities
• Strong collaborator who thrives in a fast-paced, growth-oriented environment
• Familiarity with, or excitement to learn and work with a tech stack that includes Webflow, Customer.io, Canva, Zapier, ClickUp, Google Analytics, Slack, and Google Workspace products
• A drive for excellence, a love of learning, and a fascination with all things growth, marketing, and ecommerce—you’ll be talking about them all day, everyday