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Demand Generation Manager, Customer

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Scaling to $1B ARR and beyond means we need to scale a demand generation engine that drives expansion and growth across multiple product lines, buyer segments and personas across our customer base. That’s where you come in.

As a demand-generation manager, you’ll play a key role in accelerating customer expansion by developing multi-channel playbooks across a variety of product and customer segments. You’ll act as the glue between account management, CX, product, enablement, and more to craft the right programs and deliver impact. Your initiatives will directly affect logo retention, cross-sell / upsell opportunities, platform adoption, and expansion ARR—and play a pivotal role in building long standing Rippling customer relationships. 

This role is highly cross-functional. You’ll partner closely with our sales, product marketing, CX, brand, implementation, TAM, customer community, revenue and marketing operations, and sales teams to help Rippling win. 

This will be a Hybrid model in either our New York or San Francisco office. 

What you will do

  • Own the customer lifecycle journey—from implementation and beyond—and the associated metrics to drive engagement, adoption, cross-sell, upgrades, and long term expansion.
  • Develop the strategy for integrated customer marketing campaigns that span email & in-product comms, content, webinars and workshops, direct mail, inbound and outbound sales activations, and more. You’ll apply this across product and buyer segments within their customer journeys. 
  • Collaborate with sales, CX, brand, implementation, enablement, and customer community teams to develop and execute your campaigns.
  • Lead experiments to unlock new channels and strategies to deliver step function efficiency and scale of the customer lifecycle marketing program. You’ll do this by tracking leading indicators of your efforts, including customer touchpoints and KPIs throughout the funnel, while iterating to drive impact.

What you will need

  • 4+ years of experience in a demand generation or growth marketing role at a fast-paced B2B startup. Channel expertise spanning paid ads, email, in-product, direct mail, webinars, content, etc. is preferred.
  • Strong analytics to drive business strategy. You’ll need to translate both quantitative data (SQL, Excel) and qualitative observations into actionable insights to inform your next step.
  • Superb cross-functional collaboration and project management skills. You have a track record of delivering outsized results by partnering with others cross-functionally.
  • Stellar written and verbal communication skills. You communicate clearly because you think clearly.
  • Taking initiative is second nature to you. Without prompting, you’ll dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions.
  • Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. 

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

105,000 - 152,250 USD per year (US Tier 1)

Apply now

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CEO of Rippling
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Parker Conrad
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Rippling is a leading workforce management platform provider founded by Parker Conrad in 2016. We offer every application users need to run their business - from applicant tracking and payroll to IT and expenses.

23 jobs
Badge Flexible CultureBadge Future MakerBadge InnovatorBadge Rapid Growth
July 3, 2024

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