Public Relations Manager

Rowan has completely reimagined the ear piercing experience and revolutionized the traditional mall-based model. All our piercings are performed exclusively by licensed Nurses. All of Rowan's products are hypoallergenic. Our priority is to offer a fun, celebratory, and safe piercing experience for everyone. When we say piercing for all, we mean it. Everybody is invited to this ear party!

Rowan’s Public Relations Manager reporting to the CMO will be responsible for developing and executing strategic communication initiatives to enhance Rowan's brand visibility, reputation, and industry presence. The Public Relations Manager will work closely with internal stakeholders to craft compelling narratives, secure media coverage, and drive engagement across various channels.

• Develop and Implement PR Strategies: Create comprehensive PR strategies aligned with Rowan's business objectives, leveraging both traditional and digital channels to maximize reach and impact for both national and local business support
• Media Relations: Cultivate and maintain relationships with journalists, editors, and influencers to secure positive media coverage. Pitch stories, press releases, and thought leadership content to relevant media outlets.
• Content Creation: Write and edit press releases, articles, blog posts, and other communication materials. Ensure all content is accurate, compelling, and consistent with Rowan's brand voice and messaging.
• Brand Management: Safeguard Rowan's brand reputation and ensure consistent messaging across all communication channels. Monitor media coverage and social media conversations, addressing any issues or concerns as needed.
• Speaking engagements: Identify, pitch, and manage speaking engagements for key individuals within the Rowan organization to garner awareness and additional media coverage.
• Internal Communication: Collaborate with internal teams to provide PR support for product launches, company announcements, and other initiatives. Keep internal stakeholders informed about media coverage, industry trends, and PR activities.
• Measurement and Analysis: Track and analyze PR metrics to evaluate the effectiveness of communication strategies. Provide regular reports and insights to inform future PR initiatives and optimize performance.

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• 3+ years of proven experience in PR, media relations, or corporate communications, preferably within the retail or beauty industry.
• Strong written and verbal communication skills, with the ability to craft compelling narratives and messages.
• Excellent relationship-building and networking abilities, with a demonstrated track record of securing media coverage and building positive media relationships.
• Creative thinker with the ability to generate innovative PR ideas and strategies.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and insights to drive decision-making.

• The anticipated annual base salary for this position is $75k-85k.

• Medical/Dental/Vision Health Plans
• Long-term Disability 
• Life Insurance
• 401k and Roth IRA Plans 
• Paid Parental Leave
• Open PTO policy
• Employee discounts on our amazing products!

About Us: Rowan is an innovative ear-piercing and hypoallergenic jewelry brand that brings safety to the forefront with our team of licensed nurses—and celebration to every guest with our joyful approach to piercings and jewelry. Our brick-and-mortar locations across the US also provide a long-overdue alternative to the standard mall piercing. At Rowan, we believe that every ear piercing is a milestone and it should be celebrated. We believe in “Piercing for All”. 

Check us out on the TODAY Show on NBC — How 1 woman is reinventing the ear piercing experience (today.com)

Important note: Rowan believes in teamwork, collaboration, and diversity. We know our team is stronger together and we commit to staying true to these values as we grow. In a remote setting, interviewing at Rowan may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! We are an equal opportunity employer and we encourage everyone to apply!