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Junior User Acquisition Specialist

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are seeking a Junior User Acquisition Manager to join our growing team and help drive subscriptions across three brands within our holding company. The ideal candidate should have experience with 2+ advertising platforms (FB/Google Ads, Telegram, TikTok, SnapChat, X, etc) and must be ready to quickly learn new platforms as part of their role. This position requires adaptability and enthusiasm for mastering new advertising channels, as you'll be expected to become proficient with various platforms beyond your current expertise.

Key Responsibilities

  1. Campaign Management:

    • Manage and optimize advertising campaigns across multiple platforms.

    • Learn new advertising platforms and implement best practices.

    • Monitor campaign performance and make data-driven optimizations.

    • Assist in budget allocation and management.

  2. Data Analysis and Insights:

    • Conduct in-depth analysis of campaign performance metrics.

    • Collaborate closely with the data team to leverage reports and data tools.

    • Use data-driven insights to inform strategy and tactical decisions.

  3. Campaign Structure and Optimization:

    • Design and implement optimal campaign structures.

    • Continuously test and refine ad creatives, targeting, and bidding strategies.

    • Conduct A/B testing to improve campaign performance and identify scaling opportunities.

  4. Telegram-Focused Management:

    • Oversee and optimize user acquisition efforts exclusively on Telegram.

    • Allocate budget effectively based on performance and potential.

    • Stay updated on Telegram platform changes and new features, adjusting strategies accordingly.

  5. Strategy Development:

    • Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets.

    • Develop comprehensive user acquisition strategies aligned with company objectives.

    • Continuously adapt strategies based on performance data and market trends.

  6. Market Research:

    • Stay abreast of industry trends, ad platforms updates, and best practices in user acquisition.

    • Identify and evaluate new acquisition methods within Telegram.

  7. Cross-functional Collaboration:

    • Partner with the data team to leverage insights and improve decision-making.

    • Collaborate with creative producers to ensure ad creatives align with performance goals.

    • Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts.

Qualifications

  1. Experience:

    • 1+ years of experience in digital marketing or user acquisition.

    • Hands-on experience with at least 2 major advertising platforms (e.g., Meta, Google, TikTok).

    • Experience with performance marketing and campaign optimization.

  2. Technical Skills:

    • Strong analytical skills and data-driven mindset.

    • Proficiency in Excel and basic data analysis.

    • Understanding of marketing metrics and KPIs.

    • Familiarity with marketing analytics tools.

  3. Personal Qualities:

    • Eager to learn new platforms and technologies.

    • Detail-oriented and organized.

    • Strong problem-solving abilities.

    • Excellent communication skills.

    • Self-motivated and proactive.

  4. Personal Attributes:

    • Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts.

    • Strong problem-solving and decision-making capabilities.

    • Adaptable and quick to learn in a dynamic digital landscape.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. 🏡⏰

  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 🌴💼

  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. 🎉🌟

  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 💻🚀

  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview 📈💼

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • Technical Interview (90 minutes)

  • Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

#Li-Remote

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Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Junior User Acquisition Specialist, Ruby Labs

At Ruby Labs, we're on the lookout for a Junior User Acquisition Specialist to join our dynamic team! As a leading tech company pioneering innovative consumer products across various industries such as health, education, and entertainment, we know that attracting new users is vital to our growth. You'll play a critical role in driving subscriptions across three exciting brands that fall under our umbrella. In this vibrant role, you’ll get to work with popular advertising platforms like Facebook, Google Ads, and more, while diving into new channels such as Telegram and TikTok. If you're already familiar with at least two advertising platforms and are eager to learn about others, this is a fantastic opportunity to expand your skill set. You’ll be managing and optimizing campaigns, analyzing data, and collaborating with our talented data and creative teams to deliver compelling ads that resonate with users. We value adaptability, analytical skills, and a focus on results, so you’ll thrive if you're a detail-oriented and proactive individual. Plus, with the chance for remote work and fantastic benefits like unlimited PTO, you can enjoy a healthy work-life balance while contributing to an innovative company. If you're excited about user acquisition and looking to grow your career with us, we can't wait to see what you can bring to Ruby Labs!

Frequently Asked Questions (FAQs) for Junior User Acquisition Specialist Role at Ruby Labs
What are the responsibilities of a Junior User Acquisition Specialist at Ruby Labs?

As a Junior User Acquisition Specialist at Ruby Labs, your responsibilities include managing and optimizing advertising campaigns across various platforms, conducting data analysis, and collaborating with team members to inform strategies. You’ll also focus on Telegram-specific management and work closely with the data team for insights, ensuring that ad creatives align with performance goals.

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What qualifications are required for the Junior User Acquisition Specialist position at Ruby Labs?

To qualify for the Junior User Acquisition Specialist role at Ruby Labs, candidates should have 1+ years of experience in digital marketing or user acquisition, hands-on experience with at least two major advertising platforms, and strong analytical skills. Familiarity with marketing analytics tools and the ability to adapt to new technologies are also essential.

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What tools and platforms will I use as a Junior User Acquisition Specialist at Ruby Labs?

In the Junior User Acquisition Specialist role at Ruby Labs, you’ll use a variety of advertising platforms including Facebook, Google Ads, TikTok, and Telegram. Additionally, you'll leverage data analysis tools and Excel for tracking performance metrics, enabling you to make data-driven decisions that optimize campaign outcomes.

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What is the work environment like at Ruby Labs for a Junior User Acquisition Specialist?

Ruby Labs offers a remote work environment that promotes flexibility and a healthy work-life balance for the Junior User Acquisition Specialist. You’ll be part of a vibrant, collaborative team that values diversity and innovation, with opportunities for personal and professional growth daily.

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What are the benefits for a Junior User Acquisition Specialist at Ruby Labs?

As a Junior User Acquisition Specialist at Ruby Labs, you’ll enjoy several benefits, including unlimited paid time off, a company-provided MacBook, and a flexible independent contractor agreement. This ensures not only a rewarding work experience but also the autonomy to thrive both personally and professionally.

Join Rise to see the full answer
Common Interview Questions for Junior User Acquisition Specialist
Can you explain your experience with advertising platforms relevant to the Junior User Acquisition Specialist role?

When answering this question, focus on the specific platforms you've used, any campaigns you've managed, and the results achieved. Highlight your adaptability in learning new tools and your analytical skills to demonstrate how you've used data to optimize campaigns.

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How do you approach campaign management and optimization?

Discuss your methodology in setting KPIs, tracking performance metrics, and making data-driven adjustments throughout the campaign lifecycle. Provide examples of how you’ve applied A/B testing and optimized ad creatives.

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What strategies would you employ for user acquisition on Telegram?

Your response should illustrate your understanding of Telegram’s unique features and audience dynamics. Discuss strategies such as targeted messaging, engaging content, and leveraging analytics to track performance and adjust your approach effectively.

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How do you analyze campaign performance data?

Talk about the metrics you focus on, such as CTR, CPC, and conversion rates. Describe the tools you use for analysis and how you transform insights into actionable strategies that lead to better performance.

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Describe a challenging situation you faced in a marketing role and how you overcame it?

Share a specific example that illustrates your problem-solving abilities. Explain the challenge, the steps you took to address it, and the positive outcome that resulted, emphasizing your analytical skills and teamwork.

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What do you find appealing about user acquisition and digital marketing?

Emphasize your passion for data-driven decision-making and creativity in digital marketing. Share what excites you about reaching new audiences and the impact you can make in business growth.

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How do you stay updated on industry trends and advertising platform changes?

Discuss your methods for keeping informed, such as following industry blogs, participating in webinars, and networking with professionals. Highlight how you apply what you learn to your campaigns.

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What tools or software are you comfortable using for campaign management and analytics?

Mention any tools you have experience with, such as Google Analytics, Excel, or specific ad management platforms. Discuss how you’ve utilized these tools to yield beneficial insights for campaign adjustment.

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How would you prioritize your tasks as a Junior User Acquisition Specialist?

Outline your approach to task prioritization, including how you assess project urgency and importance. Discuss your organizational skills and any methodologies, such as time-blocking or creating checklists, that help you stay on track.

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Can you share an example of a successful campaign you managed?

In your answer, share specifics about the campaign's objectives, what strategies you implemented, and the measurable results achieved. This showcases your hands-on experience and ability to drive successful outcomes.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 17, 2024

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