Senior Manager, Digital Marketing Programs - job 1 of 2

As a Senior Manager, Digital Marketing Programs at Acquia, you will oversee the execution of paid search and display campaigns while optimizing for conversions and ROI. Your role includes managing SEO efforts, conducting A/B testing on ad variations, and preparing detailed performance analysis reports using tools like Google Analytics and SEMrush. Additionally, you will collaborate closely with content creators and sales teams to ensure cohesive marketing strategies.

To qualify for the Senior Manager, Digital Marketing Programs role at Acquia, candidates must have at least 7+ years of proven experience in digital marketing, with a focus on paid channels and programmatic display. An analytical mindset, proficiency in digital marketing tools like Google Search and SEO platforms, and the ability to manage multiple projects simultaneously in a fast-paced environment are crucial to succeed in this position.

Acquia ensures a robust digital marketing strategy through a data-driven approach, implemented by skilled professionals like the Senior Manager of Digital Marketing Programs. This role focuses on managing PPC campaigns, optimizing content for search engines, and maintaining performance analytics to continually refine strategies. Collaborating with teams across the organization helps align marketing efforts with the evolving needs of clients.

The Senior Manager of Digital Marketing Programs at Acquia works with various analytics and marketing tools, including Google Analytics, SEMrush, Google Ads, and 6sense. These tools help analyze campaign performance, optimize ad spend, and track the effectiveness of digital marketing strategies, allowing for better-targeted audience engagement.

Acquia offers extensive opportunities for growth for a Senior Manager, Digital Marketing Programs, including continuous professional development, exposure to innovative digital marketing strategies, and the ability to lead key initiatives. The company promotes a collaborative environment where employees can enhance their skill sets and be at the forefront of marketing technology trends.

When answering this question, detail specific PPC campaigns you've managed, including your strategies for targeting, ad creation, and budget management. Mention any notable successes or key metrics that showcase your ability to drive traffic and enhance ROI.

Discuss your SEO strategy, including keyword research, on-page optimization, and link-building techniques. Share examples of how your approach has led to improved organic traffic and search rankings in your previous roles.

Explain your preferred analytics tools, such as Google Analytics or SEMrush, and how you use them to track performance. Provide specifics on metrics you monitor closely and why they are crucial for optimizing campaigns.

Discuss your commitment to continuous learning through industry blogs, webinars, online courses, and networking events. Mention specific resources or communities you follow that help you remain informed about emerging trends.

Provide a thorough overview of your A/B testing methodology. Include details on how you identify variables to test, your testing frameworks, and examples of insights gained from past tests that led to better performance.

Share your approach to task management, including tools or frameworks you use. Highlight a situation where you successfully managed multiple projects and how your prioritization led to successful outcomes.

Talk about your collaboration with content creators, how you ensure cohesive messaging across channels, and examples of successful projects. Emphasize the importance of content in driving marketing success.

Discuss how you would work with sales teams to understand their objectives, and ensure marketing efforts support these goals through targeted campaigns. Provide examples of how you’ve successfully achieved this in past roles.

Detail your experience with programmatic advertising, including the platforms you’ve used, your strategies for targeting, and key metrics that you focus on to assess campaign success.

Be prepared to share a detailed case study of a successful digital marketing campaign you led. Explain your role, the strategies you implemented, the challenges you faced, and the results you achieved.