Provider Marketing Lead (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

Access to a high quality, available, in-network clinician is one of the biggest barriers to getting mental health care. Meanwhile, mental health professionals are struggling: they’re feeling underpaid, overworked, and/or isolated. In this role, you’ll help grow and engage our growing provider network by developing and executing a comprehensive marketing strategy that brings to life why Rula is the best place for high-quality providers to practice and see clients. You’ll use a combination of online and offline channels to drive demand and lead generation, as well as work with sales and customer success to nurture prospects into active members of our network. The ideal candidate brings a proven track record of success marketing to SMBs or individual entrepreneurs, collaborating with sales/account management teams, making data-driven decisions, and crafting compelling content.

Required Qualifications

• 8+ years of experience in marketing focused on growth, community, and/or brand

• 2+ years of people management experience

• Previous experience building and overseeing marketing budgets, allocating resources to high-impact channels and campaigns

• ​​Deep understanding of organic and paid user funnels, with experience owning programs that directly drive acquisition

• Proven track record of working effectively with sales and account management teams

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Experience in a fast-paced, startup environment, with a preference for an understanding of marketplace business dynamics

• Experience with recruitment marketing and/or employer branding

• Previous experience building or managing a referral program

• Strong grasp of performance marketing metrics and adept at using data for campaign optimization

We're serious about your well-being! As Part Of Our Team, Full-Time Employees Receive

• 100% remote work environment from anywhere in the US

• Competitive pay and benefits that don’t change based on location

• Health benefits: medical, dental, vision, life, disability, and FSA/HSA 

• Access to our 401(k) plan

• Generous time off policies, including 2 company-wide shutdown weeks each year (for most employees) to focus on self-care

• Paid parental leave

• Employee Assistance Program (EAP) 

• Stipend to ensure your home office sets you up for success

• Quarterly department stipend for team building or in-person gatherings

• Wellness events and lunch & learns spanning many topics

Our Team

The people of Rula are what truly define our mission and determine our impact on the people we serve. We believe in building not only a team, but a diverse community, inspiring each other by taking on big challenges, growing and succeeding together.