Product Marketing Manager (Remote)

As a Product Marketing Manager at AuditBoard, you'll be responsible for owning the positioning and messaging of our SOX Compliance and Controls Management products. This includes launching new products, developing compelling marketing assets, and acting as a liaison across various teams to bring our product marketing vision to life. You’ll also conduct research to better understand buyer and customer needs, which will inform improvements to messages and sales tools.

To qualify for the Product Marketing Manager position at AuditBoard, candidates should have 7+ years of experience with SOX compliance, particularly within Big 4 or Internal Audit teams. While experience in marketing or sales is a plus, it's not required. Strong collaboration skills and excellent verbal and written communication are essential, as you’ll work closely with multiple teams including sales, marketing, and product management.

AuditBoard fosters a culture of customer obsession by prioritizing customer feedback and insights. We emphasize teamwork, resilience, and continuous improvement, creating a supportive environment where team members are encouraged to share insights and learn from each other. You'll find opportunities for both personal growth and professional innovation within a rapidly growing SaaS company.

Successful Product Marketing Managers at AuditBoard will possess strong analytical and storytelling skills, enabling them to translate complex information into engaging and clear marketing strategies. Excellent communication skills are crucial for collaborating with teams across the organization, and an understanding of SOX compliance and related tools is necessary to create effective product messaging that resonates with our customers.

AuditBoard is committed to the personal improvement of its employees by encouraging a culture of learning and feedback. As a member of our team, you will have access to various resources for professional development, opportunities for continuous learning, and a supportive environment that values each individual’s contributions.

To successfully launch a new product at AuditBoard, I would begin by analyzing market trends and customer needs to develop a compelling value proposition. Collaborating with cross-functional teams, I would craft engaging marketing materials and establish a go-to-market plan to ensure alignment across sales and marketing efforts.

In a fast-paced environment like AuditBoard, I prioritize marketing initiatives by aligning them with overall business objectives and customer feedback. I use data analysis to identify the most impactful areas for improvement and continually monitor the effectiveness of each initiative to adapt as necessary.

In a previous role, I worked on a product launch that required collaboration across product management, sales, and marketing teams. I facilitated regular meetings to ensure everyone was aligned on the messaging, timelines, and resources needed. Our collective efforts resulted in a successful launch with metrics exceeding our initial targets.

My approach to developing compelling marketing assets involves understanding the target audience's needs and preferences. I conduct research to gather insights and work closely with designers and copywriters to create assets that not only communicate key messages but also resonate emotionally with our customers.

A successful product launch is defined not just by meeting sales targets, but also by achieving strong customer engagement and satisfaction. I measure success by analyzing feedback from customers, sales performance, and the effectiveness of marketing strategies in communicating value.

Essential tools for product marketing include analytics software for tracking campaign performance, customer relationship management (CRM) systems for managing interactions, and project management tools to keep initiatives on track. I also value creative tools for designing marketing assets and conducting market research.

I stay up to date with industry trends through continuous learning, attending webinars, and reading industry publications. I also participate in professional networks and discussions with peers to share insights and explore best practices that could enhance our marketing strategies.

Handling negative feedback involves actively listening to customers and acknowledging their concerns. I view feedback as an opportunity to improve and would gather insights to identify root causes, then communicate any changes or improvements to both the team and our customers, ensuring they feel valued and heard.

Storytelling is crucial in product marketing, as it helps to connect emotionally with the audience and illustrates how a product can solve their problems. By crafting narratives that showcase customer success stories with our products, we can enhance engagement and drive interest.

I want to work at AuditBoard due to its reputation for innovation and its commitment to customer success. I am excited about the opportunity to contribute to a company that values collaboration and continuous improvement in a dynamic SaaS market.