Sr. Marketing Manager - Outbound (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We are seeking an action-oriented B2B marketer to join our provider marketing team. In this role, you will own our outbound programs to attract prospective providers (therapists, psychiatrists) and drive them into our sales funnel. There are several programs in flight right now, but we need someone who can develop a more sophisticated strategy across channels like email and LinkedIn, then test, learn, iterate, and scale what works. You’ll help build our database of provider prospects with various tactics, segment the database, and develop and execute an array of campaigns to inspire them to work with Rula. You’ll work closely with provider sales, revenue operations, and provider strategy & operations to ensure we have a consistent go-to-market experience and execute our programs flawlessly. The ideal candidate is a data-driven B2B marketer who has a knack for creating relevant and engaging campaigns and has proven experience driving results with outbound marketing tactics.  

Required Qualifications

• 6+ years of experience in marketing

• 3+ years of experience in B2B marketing, owning outbound channels and programs

• Proven experience working cross-functionally with sales, RevOps teams, and marketing sub-teams

• Exceptional reasoning and analytical skills

• Proven experience developing and executing moderately complex marketing campaigns from scratch

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Motivated self-starter

• Comfortable dealing with ambiguity

• Experience at a fast-paced mid-stage startup or growth company

• Experience marketing to SMB-like audiences

We're serious about your well-being! As Part Of Our Team, Full-Time Employees Receive

• 100% remote work environment from anywhere in the US

• Competitive pay and benefits that don’t change based on location

• Health benefits: medical, dental, vision, life, disability, and FSA/HSA 

• Access to our 401(k) plan

• Generous time off policies, including 2 company-wide shutdown weeks each year (for most employees) to focus on self-care

• Paid parental leave

• Employee Assistance Program (EAP) 

• Stipend to ensure your home office sets you up for success

• Quarterly department stipend for team building or in-person gatherings

• Wellness events and lunch & learns spanning many topics

Our Team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.