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Sr. Product Manager - Growth (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We’re looking for a Growth Product manager to own our technology opportunities that enable Rula to grow - whether that is growing patients or providers - directly enabling access to mental healthcare for tens of thousands of patients and their families. We have a huge opportunity as a company to make mental health care more accessible by running programs that support our patient and provider growth. Success as a Growth PM looks like designing & delivering successful, output-focused programs such as website conversion optimization,  SEO, building referral programs, and implementing Marketing Technology systems. This is a highly cross-functional role where you will have dedicated design and engineering counterparts and partner with multiple stakeholders, primarily marketing functions, across the business.

Required Qualifications

  • 4+ years of experience in a dedicated Product Manager role

  • Demonstrated experience shipping successful products from inception to launch through a structured product development process

  • 2+ years of experience working with Marketing Technology stacks

  • Demonstrated experience collaborating across a range of stakeholders, especially marketing, with an excellent ability to understand their problems, design solutions and manage delivery timelines and expectations

  • Experience shipping products that measurably improve key business and growth metrics

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

  • 2+ years experience in a growth Product Manager role

  • Experience running A/B testing programs to drive user growth. Highly analytical, and can iterate quickly based on new insights and user behavior data

  • Demonstrated experience working with integrations of third party systems 

  • Strong intuition for the customer pain points and ability to create hypotheses on how we can solve those

We're serious about your well-being! As part of our team, full-time employees receive:

  • 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments

  • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

  • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

  • 401(k) plan access: Start saving for your future

  • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

  • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

  • Employee Assistance Program (EAP): Support for your mental and physical health

  • New hire home office stipend: Set up your workspace for success

  • Quarterly department stipend: Fund team-building activities or in-person gatherings

  • Wellness events and lunch & learns: Explore a variety of engaging topics

  • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

  • Discounted programs: Fetch, SmartSpend, Ladder, SoFi

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.

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What You Should Know About Sr. Product Manager - Growth (Remote), Rula

At Rula, we wholeheartedly believe that mental health is just as crucial as physical health. As the Sr. Product Manager - Growth, you'll play a pivotal role in transforming access to mental healthcare for countless individuals. Your mission? To spearhead technology initiatives that not only attract more patients but also engage a diverse group of providers in our community. Imagine being part of a team that runs programs focused on website conversion optimization, SEO strategies, and implementing cutting-edge Marketing Technology systems. If you're excited about designing and delivering impactful, outcome-driven programs that make real differences in people's lives, then this role is for you! Collaborating with design and engineering counterparts as well as various marketing stakeholders, you'll tap into your 4+ years of product management experience to understand user needs and drive growth in our mental health services. Not to mention, Rula champions a fully remote work lifestyle, offering flexibility that melds perfectly with personal commitments. Join us to help diminish the stigma surrounding mental health while creating a supportive environment for patients and providers alike. The opportunities are boundless, and together we will reshape how the world approaches mental wellness.

Frequently Asked Questions (FAQs) for Sr. Product Manager - Growth (Remote) Role at Rula
What is the role of a Sr. Product Manager - Growth at Rula?

The Sr. Product Manager - Growth at Rula is responsible for driving technology initiatives aimed at increasing access to mental healthcare for both patients and providers. This role focuses on creating and implementing effective programs, such as website conversion optimization, SEO, and marketing technology systems, to achieve significant growth.

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What qualifications do I need to apply for the Sr. Product Manager - Growth position at Rula?

To apply for the Sr. Product Manager - Growth role at Rula, candidates should have a minimum of 4 years of experience in product management, ideally with a focus on growth marketing. Experience in shipping products from inception to launch and familiarity with marketing technology stacks is also highly beneficial.

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How can I succeed as a Sr. Product Manager - Growth at Rula?

Success in the Sr. Product Manager - Growth role at Rula requires a strong collaborative spirit and the ability to engage various stakeholders. You should aim to create solutions that align with market needs and leverage data-driven insights for continuous improvement in key growth metrics.

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What benefits can I expect when joining Rula as a Sr. Product Manager - Growth?

Joining Rula as a Sr. Product Manager - Growth means accessing a wide range of benefits, including remote work flexibility, comprehensive health plans, generous time-off policies, parental leave, and wellness events. Rula is dedicated to employee well-being and creating a supportive work environment.

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What does the growth-focused role at Rula entail?

The growth-focused role at Rula involves owning technology opportunities that promote patient and provider engagement. This includes designing successful programs for website optimization, SEO, and creating referral systems that drive user growth and community engagement.

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Will I work remotely as a Sr. Product Manager - Growth at Rula?

Yes, the Sr. Product Manager - Growth position at Rula offers a fully remote work environment. This allows you to maintain a healthy work-life balance while contributing significantly to mental healthcare accessibility.

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What type of company culture can I expect at Rula?

Rula fosters a culture centered around diversity, equity, and inclusion. The company is committed to creating a workplace where employees feel valued, safe, and capable of contributing to the mission of making mental healthcare work for everyone.

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Common Interview Questions for Sr. Product Manager - Growth (Remote)
Can you describe your experience with shipping products from inception to launch?

When answering this question, focus on specific projects where you guided a product through the entire lifecycle. Highlight your contributions at different stages, the methodologies you employed, and the outcomes that benefited the business.

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How do you approach collaboration with marketing stakeholders?

Discuss your strategies for effectively collaborating with marketing teams. Emphasize the importance of understanding their needs, ongoing communication, and how you ensure that their goals align with product objectives.

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What strategies would you use to enhance website conversion rates?

Provide examples of past experiences where you effectively improved conversion rates through A/B testing or user feedback. Showcase how you analyze data to inform your strategies and make necessary adjustments.

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What insights do you use to create hypotheses on customer pain points?

Explain your methodology for data gathering and analysis. Talk about the importance of user interviews, surveys, and data analytics in formulating hypotheses about customer pain points and how you test these insights.

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How do you measure success for a product you're managing?

Articulate your key performance indicators (KPIs) for evaluating a product’s success. Explain how you track growth metrics and the importance of aligning these indicators with broader company goals.

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Describe a time when you had to pivot a product strategy. What prompted the change?

Share a specific situation where market research or user feedback led you to pivot your product strategy. Emphasize the thought process behind the decision and the eventual outcomes.

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What marketing technology tools do you have experience with?

List the marketing technology stacks you’ve worked with and describe how you utilized them in previous roles. Highlight your ability to integrate these tools to improve product performance and user engagement.

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Share an example of running a successful growth program.

Choose a growth program you initiated and articulate your role in its success. Address the planning, implementation, and results, while emphasizing your collaborative efforts with other teams.

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What challenges do you foresee in growing mental health-related products?

Communicate your understanding of the unique challenges in mental health, such as stigma and accessibility. Highlight how you plan to tackle these issues through thoughtful product strategies and marketing outreach.

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How do you stay updated on industry trends related to mental health and product management?

Discuss your commitment to continuous learning through industry publications, networking, and attending workshops or webinars. Highlight your proactive approach to staying informed when it comes to mental health and product management best practices.

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Rula's mission is to make mental healthcare work for everyone.

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Full-time, remote
DATE POSTED
November 27, 2024

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