Senior Growth Writer and Strategist

As a Senior Growth Writer and Strategist at Runwise, you will craft engaging copy across various mediums including email campaigns, videos, and landing pages, while also conducting high-impact marketing experiments. Your main responsibilities include developing unique messaging that positions our climate-tech solutions as essential, collaborating with teams to generate fresh campaign ideas, and continuously measuring and refining our messaging strategies to enhance engagement and drive revenue growth.

To qualify for the Senior Growth Writer and Strategist role at Runwise, candidates should have a minimum of 4 years of experience in growth marketing or writing roles at early-stage or growth-stage startups. Proven ability to uncover insights and craft strategic narratives is essential, along with exceptional writing skills that are persuasive and conversational. A data-driven mindset is crucial for analyzing performance metrics and quickly iterating on ideas to drive effective engagement.

The Senior Growth Writer and Strategist at Runwise has a pivotal role in shaping how we connect with our audience and influencing our growth trajectory. By crafting compelling narratives and engaging copy that resonates with B2B buyers, you’ll drive real customer interest and urgency. Your ability to experiment and refine messaging will be key in translating strategic ideas into concrete revenue growth, ultimately contributing to our mission of reducing carbon emissions.

A typical day for a Senior Growth Writer and Strategist at Runwise involves brainstorming new campaign ideas, writing and testing engaging copy for various channels, and collaborating with sales, marketing, and product teams. You’ll analyze performance metrics and iterate on your strategies based on data, while also engaging in meetings to ensure alignment across all departments. This multifaceted role is about being proactive, creative, and results-driven in a fast-paced environment.

As a Senior Growth Writer and Strategist at Runwise, you’ll have numerous growth opportunities both personally and professionally. Working closely with experienced leaders and being part of a dynamic team offers a vibrant learning environment. Additionally, your contributions will significantly impact the company’s trajectory and the climate-tech sector, positioning you for future advancement in higher-level strategic roles or leadership positions within the organization.

When answering this question, recount a specific campaign that had measurable results. Detail your role, the creative strategies you employed, and how your writing influenced the outcome. Highlight metrics such as conversion rates or engagement levels to showcase your effectiveness.

In your response, describe how you simplify complex information into conversational language without diluting the message. Emphasize your research process and understanding of key industry terms that resonate with the audience.

Discuss how you analyze performance metrics from previous campaigns. Explain your methods for testing and iterating on different messaging strategies based on data insights. Highlight your comfort with tools used for data analysis.

Talk about the importance of understanding the buyer's journey. Share specific tactics like personalizing messages, using compelling narratives, and addressing pain points directly, as well as your approach to fostering urgency.

Outline the steps you take to create a narrative, including research, identifying key messages, and understanding your audience. Highlight how you use storytelling techniques to make your copy engaging and relatable.

Explain your collaborative approach, emphasizing communication with sales, product, and marketing teams. Describe how you incorporate their insights into your writing process and how collective brainstorming helps in generating innovative ideas.

Share a specific example where a campaign failed to meet expectations. Focus on what you learned from the experience, how you evaluated the reasons behind the outcome, and what changes you implemented in future campaigns.

Discuss the balance between creativity and strategy in your work. Share how you generate original ideas while ensuring they align with overall marketing goals. Mention techniques you use to push your creative boundaries.

Mention the resources you use, such as industry publications, thought leaders on social media, and networking with other professionals. Highlight how you apply new insights into your strategies.

Express your enthusiasm for working at Runwise and its mission of promoting sustainability through innovative technology. Discuss how your skills and experience align with the company’s goals and the impact you aspire to make within the team.