Marketing Director

The Marketing Director will be responsible for leading the overall marketing strategy for Salla.

This role requires a proactive and dynamic leader with a deep understanding of branding and digital channels, who can lead teams in driving customer acquisition, engagement, and retention through innovative marketing campaigns. You will develop strategic plans that leverage data-driven insights, ensuring alignment with business objectives while fostering a strong brand presence online.

Key Responsibilities

• Lead the continuous development and positioning of the company's brand.
• Lead a team of highly motivated marketing managers overseeing different functions including brand, PR, events, influencer marketing, digital marketing, content, etc.
• Plan the company's annual marketing budget and oversee its execution.
• Oversee the development and execution of multi-channel digital marketing campaigns, including SEO, PPC, email, social media, content marketing, and more.
• Use analytics and performance metrics to analyze and report on campaign effectiveness, making data-driven decisions for continuous improvement.
• Manage the digital marketing budget and ensure ROI is maximized across all channels.
• Stay ahead of industry trends and identify new opportunities for growth and expansion.
• Collaborate with cross-functional teams, including sales, product, and customer service, to enhance digital strategies.
• Establish strong relationships with external partners and agency resources to enhance digital capabilities.

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 7+ years of experience in digital marketing roles with at least 3 years in a leadership position.
• Proven track record of implementing successful digital marketing strategies that drive revenue growth.
• Strong understanding of the latest digital marketing tools, trends, and best practices.
• Exceptional analytical skills with a data-driven approach to decision-making.
• Outstanding leadership, communication, and interpersonal skills.
• Experience managing a marketing budget and forecasting ROI.

• Equity