Product Marketing Manager

Salla is searching for a Product Marketing Manager who will play a crucial role in the success of our platform. Your main responsibilities will include developing and implementing effective marketing strategies. You will work closely with various teams, such as product, sales, and customer support, to gather valuable market insights, determine product positioning, and craft compelling messaging.

As a Product Marketing Manager, you will be in charge of creating and implementing marketing campaigns to drive user acquisition, engagement, and retention. Your analytical skills will come into play as you track and evaluate the performance of marketing initiatives, optimizing them to ensure maximum effectiveness.

Responsibilities

• Develop and execute marketing strategies to drive user acquisition and engagement on the Salla platform.
• Define and communicate the value proposition, positioning, and messaging of our platform to target audiences.
• Create compelling marketing content, including website copy, product descriptions, and promotional materials.
• Collaborate with the product team to gather insights, prioritize features, and drive product adoption.
• Analyze market trends, competition, and user feedback to identify growth opportunities and inform product development decisions.
• Track and analyze key performance metrics to measure the success of marketing campaigns and initiatives.

• Minimum of 4 years of experience in product marketing, preferably in a Saas environment.
• Demonstrated expertise in effectively launching and marketing products.
• Experience with e-commerce platforms, such as Salla, is considered advantageous.
• Proficiency in productivity applications like Jira, Notion, or Asana.
• Proficient in utilizing collaboration and Customer Relationship Management (CRM) tools like Slack and Salesforce.
• Familiarity with popular marketing automation tools including Marketo, Intercom, and Google Analytics.
• Proficiency in networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
• Strong ability to track return on investment (ROI).
• Outstanding interpersonal and management skills.