Senior Growth Marketing Manager - CRO - job 1 of 2

About the role:

The Growth team is looking for an experienced growth marketer with a proven track record in conversion rate optimization. You will be the team's resident expert on opportunity analysis, test design, statistical methods, and user psychology.

In this role, you will have a direct impact on Samsara's growth trajectory. You'll have the opportunity to partner with a talented group of product managers, engineers, and designers to build and launch experiments across the entire acquisition funnel. You'll have full ownership of the strategy, roadmap, and execution of a high velocity of tests and will also serve as the thought leader on experimentation across the team.

This role can be office-based or fully remote in the US, Canada, or Mexico.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper-growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn about what we value at Samsara. 

In this role, you will: 

• Own the strategy, roadmap, and execution of a high velocity of experimentation across the entire acquisition funnel
• Analyze funnel stages to identify key dropoff points and research user behavior to improve customer experience and business outcomes
• Design and launch experiments across a variety of channels, including web properties, paid landing pages, lead gen forms, ad platforms, webinars, email, and sales efficiency
• Fail fast and often in order to make incremental improvements and unlock step changes that drive additional pipeline and revenue growth
• Partner with product, engineering, design, and regional teams to develop defensible hypotheses, size opportunities, measure results, and deploy winning variants
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 5+ years of experience in an analytical role, with at least 3 years of experience focused on conversion rate optimization
• Proven experience delivering on an experimentation roadmap with success stories at multiple funnel stages
• Demonstrated ability to launch self-serve experiments through one or more A/B testing platforms
• Experience working cross-functionally with product, engineering, and design teams to build and launch complex experiment set ups and measure lower funnel results
• Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation
• Bachelor's degree in mathematics, economics, finance, or other quantitative field, or equivalent experience, required

An ideal candidate also has:

• Deep knowledge of statistical models, how and when to apply them, and alternative methods to measure success when statistical significance is not feasible
• Experience executing on an experimentation roadmap at a high growth B2B SaaS company
• Deep understanding of user psychology and principles that govern user behavior
• Proficiency in SQL, Python, R, or other data analysis language
• Experience with Optimizely, Mixpanel, Google Analytics, Hotjar, and Salesforce