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Head of Account Based Marketing

Company Description

At Sana Commerce, we're committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths.

It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors, and wholesalers succeed by fostering lasting relationships with customers who depend on them. We’re a fast-growing SaaS company that allows you to take ownership of your career. 

At Sana Commerce, we are looking for a Head of Account Based Marketing, who will be responsible for designing and executing an innovative ABM strategy that targets key accounts to drive business growth in the United States, Germany, the UK, the Netherlands, and the Nordics. This role will also involve overseeing field marketing activities to support ABM efforts. You will lead a talented team and collaborate with cross-functional departments to create impactful and memorable experiences.

What you'll get:

  • The chance to make an impact at a scale-up organization;
  • A global and customized team onboarding program (9,1/10 rated by previous new hires);
  • Personal development opportunities;
  • Up to 3 weeks “work from anywhere” per year;
  • Being part of a 50% year-over-year growth software company.

Job Description

What you'll be doing: 

  • Developing and implementing a comprehensive ABX strategy to target key regions and engage key accounts;
  • Collaborating closely with sales teams to align ABX initiatives with sales goals and drive revenue;
  • Creating personalised 1: few and 1:1 marketing campaigns and content tailored to specific accounts;
  • Overseeing the planning, execution, and post-event analysis of all company-hosted and third-party events, including trade shows, conferences, webinars, and corporate events, and ensuring they align with the overall ABX strategy.
  • Developing and executing field marketing programs that drive regional and local demand generation, including roadshows, workshops, and customer events, and ensure they align with the overall ABX strategy;
  • Analysing market data and customer insights to refine and optimize ABX strategies.

Qualifications

What you'll bring:

  • A Bachelor’s or Master’s degree;
  • A minimum of 6+ years of global experience in ABM and field marketing;
  • Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously;
  • Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
  • Proficiency in event management software, marketing automation tools, and CRM systems. (i.e. Dynamics CRM, Marketo, Airmeet), as well as in ABM tools (6Sense, DemandBase, etc.); 
  • Knowledge of digital channels such as LinkedIn, Facebook, Twitter, and Google Adwords;
  • Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.

Who we are:

So, what does it mean to be a part of the Sana Commerce team?

  • Entrepreneurial. Sana Commerce exists today because a few people had a great idea and brought that idea to life. 
  • Result-driven. We also know that being result-driven is about more than just KPIs. It’s about creating value, tackling challenges head-on, and supporting our colleagues in reaching their goals. 
  • Customer-Centric. We’re in it for the long haul. Through good times and bad, we stick together because we believe in our product, our promise, and our people. 
  • Team spirit. At Sana Commerce, everyone is eager to help their colleagues and success is always a team effort.  
  • Learning mindset. Sana Commerce people are constantly looking to improve and challenge their existing knowledge base. 

Job descriptions can be tough to interpret. Even if you may not tick all the boxes, please explain your motivation for the role of Head of Account Based Marketing in a cover letter, we strongly encourage you to apply if you still feel like you are a great match for this role. Apply now!

Additional Information

#LI-MC1
#LI-Remote

Sana Commerce Glassdoor Company Review
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CEO of Sana Commerce
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Sebastiaan Verhaar
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Full-time, remote
DATE POSTED
October 18, 2024

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