Social Media Manager – Product Research Opportunity

To qualify as a Social Media Manager in this product research opportunity at Scrollmark, you need to have experience managing an Instagram or TikTok account with at least 50K followers. Additionally, professional experience as a full-time social media manager in relevant industries such as apparel, beauty, consumer electronics, food & beverage, books & media, or pet care will be beneficial. Your unique insights will help us enhance the platform!

As a Social Media Manager in product research at Scrollmark, your role involves participating in short research calls where you'll discuss challenges you face in managing social media accounts, share your workflow, and provide valuable feedback on our emerging platform. Your insights will play a crucial part in shaping the features and user experience we offer to brands.

In this unique opportunity at Scrollmark, you can earn $50/hr for participating in research calls. It's a fantastic way to get paid while sharing your expertise, and you receive your earnings immediately after your first call. It's an exceptional side hustle if you're looking to boost your income while exploring other career options!

For the Social Media Manager role at Scrollmark, you should possess a strong understanding of managing social media accounts, specifically Instagram and TikTok, with a substantial following of at least 50K. Your experience in crafting engaging content, analyzing social media metrics, and understanding audience engagement will be pivotal for this position.

To apply for the Social Media Manager product research opportunity at Scrollmark, simply send us your resume along with a brief note about your social media experience. Once you submit your application, you can expect to receive a booking link for your first paid research call within 12 hours. It’s a quick and easy process to get started!

When asked about your experience managing a social media account, highlight your specific roles, goals, and the metrics you tracked. Talk about how you've grown follower engagement, the types of campaigns you've executed, and any tools or strategies you employed to enhance visibility and impact.

In answering this question, emphasize your proactive approach to learning. Discuss how you follow industry leaders, participate in webinars, or use social media management tools to gauge new trends and algorithm changes. Mention specific resources you rely on to ensure you’re ahead of the curve!

Share specific strategies that have worked for you, such as interactive content, timely responses to comments, and collaborations with influencers. Providing examples of successful campaigns or tactics that garnered significant engagement can make your answer more compelling.

Illustrate a specific challenge you've encountered, like dealing with negative feedback or a PR crisis. Explain the actions you took to resolve the situation, and highlight what you learned from the experience that improved your future handling of similar issues.

Discuss various metrics you track, such as engagement rates, follower growth, click-through rates, and conversion rates. Emphasize the importance of setting clear goals and how you utilize analytics to assess campaign performance, making room for adjustments as needed.

List the social media management tools you’ve used, such as Hootsuite, Buffer, or Adobe Spark. Explain how these tools enhance your productivity and help streamline your workflow, demonstrating your readiness to utilize technology effectively in the role.

Talk about your process for developing a content calendar, including how you research relevant themes, align content with marketing campaigns, and ensure a consistent posting schedule. Mention the importance of flexibility to adapt to current events and audience sentiment.

Share your direct experience working with influencers, how you've identified the right partnerships, and the outcomes of your influencer campaigns. Discuss how you ensure alignment with brand values and goals, which makes partnerships more effective.

Explain your strategy for addressing negative comments, which should include acknowledging the user's concern, directing the conversation offline if necessary, and striving for a resolution. Highlighting your commitment to maintaining a positive brand image is essential.

Convey your belief that authenticity, engagement, and consistency are crucial to building a robust social media presence. Discuss how understanding your audience and providing value keeps followers loyal and engaged with your brand.