Senior Demand Generation Manager at Seismic in Remote

What you will be doing: Responsible for designing the strategy, testing, and execution plans to grow the financial services business using all available marketing channels Collaborate with sales, channel marketing, product marketing, field marketing and content teams to ensure solution and messaging strategies address the needs of the financial services market Align with product marketing managers to identify well-defined target audience(s) and messaging for marketing campaigns/programs Strategically partner with channel marketing managers to create integrated multi-touch campaigns Champion projects for the financial services market and facilitate cross-functional communication and education to ensure overall campaign and business success Identify and manage project dependencies and critical paths and communicate regularly with stakeholders Manage scope changes, identifies potential risks, and develops contingency plans Actively solicit input from key stakeholders regarding demand... generation campaign plans and performance Track and report on campaign performance / program effectiveness against target pipeline and bookings goals What you will bring to the team: Bachelor's degree in Marketing, Business, or related field Deep understanding of the financial services industry 5-7 years demand generation, vertical marketing, channel marketing or similar Go-to-market development plan capabilities, including identifying project scope, drafting project plans, coordinating, and leading project meetings, and identifying and tracking issues and action items, etc. Demonstrated results in generating leads, pipeline and bookings and improving sales performance Working knowledge of ABM strategies, paid digital channel tactics, stage-specific nurture streams, buyer persona mapping and lead scoring Knowledge of with marketing automation systems, CRM, ABM and PM technology Strong strategy, project management, budget management and analytical skills Excellent written and oral communications skills Strong interpersonal skills; ability to build partnerships within the organization Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse