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Product Manager (Brand Category Manager)

Leading Value-Added Distributor and provider of IT and IoT products, solutions, and services across Europe, the Middle East, and Africa (EMEA) is seeking an experienced Product Manager (Brand Category Manager) to oversee and develop a competitive product line for streaming solutions, including headphones, webcams, and accessories.

Founded in 1990 in Belarus and headquartered in Cyprus since 1995, the company operates two master distribution centers in the Czech Republic and the UAE, with subsidiaries in 27 countries. It employs nearly 2,000 professionals and serves around 20,000 active customers in 56 countries. In 2021, the company reported sales of approximately USD 3.1 billion

This role focuses on market research, product development, pricing strategy, inventory management, and go-to-market planning, ensuring product differentiation and strong positioning within the industry.

The position offers the flexibility of remote work, while the company prefers candidates open to relocation to Cyprus.

Join a dynamic international team shaping the future of streaming solutions!

Your task:

  • Conduct market research and competitive analysis to identify trends, opportunities, and positioning strategies
  • Develop and manage product categories, ensuring a structured and competitive product lineup
  • Define product requirements and ensure a strong Unique Selling Proposition (USP) for differentiation
  • Establish pricing strategies and oversee inventory management to optimize profitability and stock level
  • Supervise product testing, production processes, and compliance with technical standards
  • Lead product launches and adapt offerings to meet specific market requirements

  • 3–6 years of experience in category or product management within Streaming solution (headphones, webcams, accessories), consumer electronics, or related industries
  •  English level B2 or higher, willingness to travel when needed (Russian is a plus but not required)
  • Strong understanding of technical product features, market trends, and supply chain management
  • Experience in OEM development and collaboration with manufacturing partners
  • Exposure to international markets and ability to adapt products to regional requirements
  • Proficiency in market research, data analysis, and identifying growth opportunities

  • Competitive salary according to your experience and skills
  • Motivation scheme
  • Opportunity to work for a financially strong, fast-growing multinational company
  • Constant interaction with global teams of professionals
  • International career opportunities
  • Access to continuous professional development: training, certification programs, events, and team buildings, life events’ gifts, corporate presents and awards, years of service bonuses, special prices for the Company products

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Manager (Brand Category Manager), SELIUK LTD

Join a thriving multinational company as a Product Manager (Brand Category Manager) and step into the exciting world of streaming solutions! Our client, a leading value-added distributor of IT and IoT products, is on the lookout for an experienced professional to oversee a competitive line of streaming products, including headphones, webcams, and accessories. Since its inception in Belarus in 1990 and subsequent move to Cyprus in 1995, the company has flourished, boasting two master distribution centers in the Czech Republic and the UAE, serving over 20,000 active customers across 56 countries. In this role, you will dive into market research, product development, pricing strategies, and inventory management to ensure that products are not only competitive but also well-positioned within the industry. With a focus on crafting a unique selling proposition, you'll play a crucial part in the product lifecycle, from testing and compliance to launching exciting new offerings. Flexibility is key as this position offers remote work options, although candidates open to relocating to Cyprus are especially welcomed. If you have 3-6 years of experience in product management, a strong grasp of market trends, and a passion for consumer electronics, then this might be the perfect opportunity for you. Join an international team that’s shaping the future of streaming solutions and enjoy a wealth of professional development opportunities alongside a motivating pay structure that reflects your skills and experience!

Frequently Asked Questions (FAQs) for Product Manager (Brand Category Manager) Role at SELIUK LTD
What are the key responsibilities of a Product Manager (Brand Category Manager) at this company?

The Product Manager (Brand Category Manager) at our client company is responsible for market research, competitive analysis, developing product categories for streaming solutions, defining product requirements, and establishing pricing strategies. This role is essential in ensuring strong product differentiation and successful product launches, all while managing inventory and overseeing product testing.

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What qualifications do I need to apply for the Product Manager (Brand Category Manager) position?

To apply for the Product Manager (Brand Category Manager) position, candidates should have 3-6 years of experience in category or product management, ideally in the streaming solutions or consumer electronics sector. A strong understanding of technical features, market trends, and supply chain management, along with proficiency in market research and data analysis, is also required. English proficiency at B2 level or higher is a must, while knowledge of Russian is a plus.

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Is remote work an option for the Product Manager (Brand Category Manager) role?

Yes, this position offers the flexibility of remote work. The company values work-life balance and gives its employees the option to work remotely; however, they prefer candidates who are open to relocation to Cyprus, which can provide added benefits and opportunities within the international team.

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What career development opportunities are available for a Product Manager at this company?

The company provides extensive professional development opportunities for its Product Managers, including training, certification programs, and participation in events. Employees also receive corporate presents, awards for years of service, and special pricing for company products, all fostering an environment of continuous growth and recognition.

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What experience is beneficial for a Product Manager (Brand Category Manager) in the streaming solutions industry?

Experience in OEM development, market adaptation of products, and collaboration with manufacturing partners is highly beneficial for a Product Manager (Brand Category Manager) in the streaming solutions sector. Additionally, familiarity with international markets and being able to adapt products to meet regional requirements will enhance a candidate’s chances of success in this role.

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Common Interview Questions for Product Manager (Brand Category Manager)
Can you describe your experience with product launches in the streaming solutions market?

When discussing your experience with product launches, focus on specific examples where you defined the strategy, coordinated with teams, and executed the launch. Make sure to highlight challenges you faced, how you overcame them, and the resulting impact on sales and customer satisfaction.

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How do you conduct market research to inform product decisions?

Explain your process for conducting market research, including how you gather data, identify trends, and analyze competitors. Discuss tools and methodologies you have used, and provide examples of how this research has influenced your product strategy in the past.

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What strategies do you use for pricing products effectively?

Discuss your approach to pricing by highlighting market analysis and competitive positioning. Talk about how you evaluate product costs, perceived value, and customer expectations. Share specific examples where your pricing strategies led to increased profitability or market share.

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How do you ensure strong product differentiation in a competitive market?

To ensure strong product differentiation, focus on how you identify unique features or benefits that your product offers. Discuss methods you've employed to establish a unique selling proposition (USP) and provide case studies to illustrate your successes in setting products apart from competitors.

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What metrics do you use to evaluate the success of a product line?

Discuss key performance indicators (KPIs) that are valuable for evaluating product success, such as sales growth, market share, customer feedback, and ROI. Share examples of how you have tracked these metrics and the adjustments you made based on your analyses.

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How do you handle product compliance and quality assurance?

Explain the steps you take to ensure product compliance and quality assurance, including working with technical standards and production teams. Provide examples of how you've identified quality issues and implemented solutions to ensure that products meet regulatory requirements.

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What challenges have you faced in product management, and how did you overcome them?

Share a specific challenge you encountered in product management and detail the steps you took toward resolution. Focus on your problem-solving skills and how your experience has equipped you to handle similar challenges in the future.

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Can you give an example of how you adapted a product for a specific market?

Provide a relevant example showcasing your adaptability to regional market needs. Discuss the adjustments made, the factors influencing your decisions, and the positive results achieved—such as increased sales or customer satisfaction.

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How do you prioritize tasks when managing multiple products?

Talk about your task prioritization method, whether it’s based on revenue potential, project timelines, or customer needs. Emphasize the importance of flexibility and communication with your team to ensure project goals are met efficiently.

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What role does data analysis play in your decision-making process?

Describe how you utilize data analysis to inform your decisions. Detail the types of data you analyze, such as consumer trends or sales figures, and how these insights impact your product strategies and overall management approach.

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MATCH
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FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
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HQ LOCATION
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
February 17, 2025

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