Job details

Senior Analyst, Consumer Insights & Analytics

Sr. Analyst, Consumer Insights and Analytics

Rockville, MD (Hybrid)

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Consumer Insights Senior Analyst. This role sits within the Consumer Insights branch of the Advanced Analytics Team, a centralized research function driving insights across Brand Strategy, Loyalty, Marketing, Guest Strategy, and more. As a member of our team, you will be responsible for surfacing insights through data analysis and crafting consumer-focused recommendations based on our post-stay guest survey program, transactional and guest data, 3rd party data sources, and other primary research data.

Your Responsibilities

Your responsibilities will include the following:

Analyze data collected from the post-stay survey program using tools like SQL, R, Tableau, and Excel to:

Understand trends in guest satisfaction and identify the drivers, leveraging both the survey data and other 1st and 3rd party data sources (e.g., changes in rate or occupancy, labor dynamics in the industry).
Identify the most impactful opportunity areas that Brands and Operations should focus on to improve guest satisfaction and retention.
Measure the success of guest-focused programs on-property by creating the test design and completing the post-test analysis.
Quantify the impact of survey enhancements on both survey health (e.g., response rate, completion rate) and trending survey metrics.
Create executive-level PowerPoint presentations that communicate your findings and provide concise business recommendations.

Partner with Choice’s data science team to build models related to hotels’ LTR scores (guests’ likelihood to recommend the hotel and overall stay satisfaction).
Analyze other 1st and 3rd party data sources (e.g., results from primary research, syndicated studies, industry performance metrics, transactional and guest data) to extract insights in support of business questions and compile recommendations that guide consumer strategy.
Assist in the evaluation of new vendors, tools, and data sources as needed.

Your Experience, Skills & Competencies

Bachelor’s degree in Analytics, Statistics, Math, Market Research/Survey Analysis, or a related field. Master’s degree preferred.
Minimum of 3 years of experience in analytics function.
Excellent analytical skills; prior experience working with survey data is strongly preferred.
Proficient in SQL and statistical analysis tools (e.g., R, SPSS), as well as Microsoft Excel and PowerPoint. Tableau experience is preferred.

Experience with experiment design; some statistical modeling preferred.
Strong project management/time management skills and attention to detail; able to manage multiple stakeholders, projects, and timelines effectively.
Must be an energized self-starter who can work independently.
Strong communication skills – includes oral (one on one and presentations to large audiences) and written.
Must be able to uphold Choice’s Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect.

Your Work Location

As our Senior Analyst of Consumer Insights & Analytics, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in Rockville, Maryland. Less than 15 miles from Washington, DC, we’re located directly across from the Rockville Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.

Right now, our associates in Rockville, MD are working in a hybrid environment, up to four days per week in the office and working virtually the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.

We are focused on safety and wellness in our offices, and as such, as a Choice associate you will be required to disclose your COVID-19 vaccination status and provide a copy of your vaccination card.

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges® loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit www.choicehotels.com.

At our worldwide corporate headquarters in Rockville, Maryland and St. Louis Park, Minnesota as well as our technology center in Scottsdale, Arizona, and through our associates around the globe, we keep Choice hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.

About Choice Hotels Financial Performance

Domestic revenue per available room (RevPAR) growth accelerated quarter-over-quarter, increasing by 15.2% for the third quarter 2022, compared to the same period of 2019, outperforming the total industry by 410 basis points. Click here to review our detailed third quarter 2022 results.

*** This role is not eligible for sponsorship ***

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

By Choice Hotels

We bring together the people, brands and technology that enable the success of others - welcoming every guest, every partner, everywhere their journey takes them.

FUNDING

INDUSTRY

TEAM SIZE

LOCATION

Hybrid, based in Rockville, MD

DATE POSTED

June 23, 2023