Senior Associate, Paid Social - job 2 of 2

Senior Associate, Paid Social

Overview:

Do you have one year of paid social media campaign management experience and feel ready to take the next step?

As a Senior Associate, Paid Social you will continue down the specialist career track, receiving continual training and close mentorship in all aspects of paid social.

You will have already advanced beyond the initial steppingstones of understanding the fundamentals of Social. In this role, you will have increased responsibility and accountability for Paid Social campaign execution as well as gaining further exposure to account growth opportunities through client-facing missions.

Your Impact:

• Assist social strategy development work by compiling client research, competitive data and social platform information
• Support and improve paid media tactical planning and buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and Tumblr
• Continually improve the social measurement planning and reporting process
• Research emerging social platforms to support client recommendations
• Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis
• Assist team in identifying optimization opportunities and making media recommendations
• Support community managers to develop and maintain social content calendars for various platforms
• Participate in campaign brainstorming sessions
• Are you a born team-player? We need you to collaborate with the team and external partners to define highly personalized social user experiences (e.g. applications, contest, mobile executions, social TV, etc.)
• Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to social media

Your Qualifications:

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 1+ year or more of practical experience running paid social campaigns
• An internship with an advertising/media agency or in a digital marketing role is highly desired
• Prior experience using excel for data management and/or budgeting a plus.
• Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail.
• Enjoy working in a fast-paced and collaborative environment
• Most importantly, eager to learn, adaptable, and have a strong interest in the advertising/media industry.

About Neo Media World:

Neo Media World is a digital-first global performance agency. We’re an autonomous, agile company within Mindshare, and we’re backed with the added resources and scale of GroupM and WPP. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, ecommerce and across traditional channels.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.