Senior Associate, Planning - job 2 of 3

Mindshare
Senior Associate, Planning

Overview:

You’ll play a key role in developing media strategy and media plans and make insightful recommendations consistent with the approved strategy. You’ll manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.

Your Impact:

• Partnering with Manager in the development of communication plan options and recommendations
• Gathering and analyzing data to provide sound strategic, consumer-insights driven media recommendations
• Delivering POVs/position papers on key client issues and/or client opportunities
• Ensuring proper execution of communication plans.
• Maintaining accurate budget control and flow of media activity, and proactively, consistently update Manager and (if appropriate) client contact(s)
• Monitoring buys/schedules
• Preparing media authorizations per approved plans/project requests
• Acting with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners
• Providing timely and accurate delivery of all work
• Training and developing Associate(s), as well as reviewing their work for accuracy
• Completing required training program(s)
• Demonstrating a desire to create improvement and better outcomes through innovation / approaching things in new ways
• Thinking of new solutions to your work / client challenges
• Contributing to an environment where ‘Innovation as usual’ thrives in everyday work

Your Qualifications:

• At least 1+ year of related media planning/communications planning experience
• Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Proficiency with systems/tools
• Strong quantitative skills, including analytical abilities and math proficiency
• Demonstrate strategic thinking and effective problem-solving skills
• Ability to work within a team, handle multiple assignments and meet tight deadlines
• Strongly business-minded, extremely detail-oriented, with clear and proven organizational skills
• Excellent verbal and written communication skills
• Demonstrate ambition by keeping abreast of industry trends through trade news, industry workshops / seminars and tracking current events
• Foster inspiration through appropriate participation in team, agency, and industry initiatives
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint

Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive Good Growth for our clients and the industry—growth that isn’t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.