Senior Content Manager

Blink is the kind of marketing opportunity most B2B marketers can only dream of: real product-market fit and an ocean of happy customers with inspiring, human stories to tell.

This is a great opportunity to make your mark on a dynamic business as a content creator who’s happiest when turning commercial challenges into exciting, impactful stories. You’ll be as comfortable writing to impress a Chief Information Officer as you are an internal comms rep (and know how to make those approaches different).

Responsibilities Include:

Owning our content strategy from end-to-end, creating stories that are clearly mapped to the right audience and the right step in the buyer journey:

• Defining and owning the Blink tone-of-voice, and mapping content strategies to our key focus industries and personas.
• Ownership of top-of-the-funnel content production, including the Blink blog and working closely with our Demand Generation team
• Ownership of middle-of-the-funnel content production, working closely with Product Marketing on customer stories

• Acting as Blink’s ‘editor in chief’, working with our Sales and Customer Success teams to ensure consistency and quality throughout every customer touchpoint
• Ownership of our earned media strategies
• Monitoring and measuring the success of all the above in how it impacts on our commercial performance

Requirements

We're looking for a content creator who’s hankering for impact beyond traffic and engagement – if you want the opportunity to show how what you’re creating is driving business, then this is for you. We’re also looking for:

• Exceptional writing and editing abilities (you think – and write – a bit like a journalist)
• Proven ability to manage the production of multimedia content, including video
• Proven success in managing the outcomes of other contributors (direct reports and/or agencies/freelancers)
• Comfortable turning data into stories
• Knowledge of marketing automation tools (ideally Hubspot) and web CMS

• Strong knowledge of PR and media relations (you’ll be managing PR freelancers/agencies and accountable for their achievement)

Benefits

You will have the opportunity to be part of something impactful, large-scale, and meaningful. Most importantly, you’ll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start-ups can only dream of!

Benefits include:

• Competitive salary – and equity in the company
• A quirky, spacious, natural light-filled office in London
• 25 days a year off (plus public holidays!)
• Everything you need to feel good: massages, weekly HIIT and yoga classes
• Learning & development focus, plus mentorship options. We’ll do everything we can to get you to the top of your game
• Private healthcare, Ride2Work, pension scheme

At Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong. We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.