Senior Content Marketing Manager

What You'll Do:

• Partner across the marketing team including product marketing, demand generation, field marketing, communications, partner marketing, and design teams to help develop a content strategy and own the content execution plan for key marketing campaigns
• Quickly maneuver between creating and editing short-form content like blogs, infographics, and emails to longer-form content like whitepapers, ebooks, and reports
• Collaborate with the brand and comms team to define and develop the SnapLogic brand voice and tone for written content across all internal and external touch-points
• Create useful and informative content to address all types of users and buyers across all stages of the funnel, and follow through on tracking and reporting content performance metrics
• Manage content production timelines for various content formats: ebooks, whitepapers, blog posts, infographics, videos, interactive content experiences, and more
• Prioritize content development in a fast-paced environment, with multiple competing requests
• Coordinate with the web development team to continually optimize SEO the content to improve performance goals
• Recommend, implement and manage a robust content marketing system to manage content better across our organization

What We're Looking For:

• 6+ years of proven content marketing experience, specifically executing a program to build awareness and deliver qualified leads
• Excellent copyediting, communication & project management skills
• Experience using analytics to determine the impact and effectiveness of content programs
• The ability to work as an individual contributor, player/coach, as well as manage relationships with external agencies, contractors, and partners
• Experience with SEO best practices
• Professional, team player with strong leadership, communications, and interpersonal skills
• An analytical thinker who is also creative. Someone who is able to justify and articulate their ideas with data
• Samples of interactive and engaging marketing materials such as web page content, e-books, blog posts, case studies, videos, infographics, emails, etc.
• Experience using SEO tools Ahrefs, SEMRush, Google Search Console, etc. preferred
• B2B or start-up experience preferred