Senior Copywriter (Healthcare)

The role

What we expect from you

• Must be able to write copy that:

• Is concise, clear, creative, and supportable
• Displays good sentence structure
• Has overall good composition and a logical flow
• Is grammatically correct
• Has no spelling errors

• Creates and Develops
  • Writes headlines, subheads and body copy
  • References and fact-checks copy
  • Concepts for professional and consumer campaigns, including, but not limited to: direct mail, details aids, banner ads, journal ads, etc.
  • Educational and motivational tools for the sales force

• Spends the majority of time making sure that tactics (sales aids, brochures, etc.) for the campaign of his/her primary account are executed in an accurate, creative, and timely manner

• Consults with Account Services and colleagues for information on product
• Obtains additional background and current development information through research (Internet, medical publications, etc.)
• Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach
• Works with supervisor and/or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projects
• Reviews/presents copy to senior team members to ensure adherence to strategic focus and tone
• navigates an ever-changing landscape while adjusting and revising copy until approved
• Develops therapeutic flexibility in order to provide copy support where needed (i.e., backup for other accounts and New Business accounts)
• Collaborates with an Art Director on new business opportunities
• Explores ways that the Art Director can graphically present the brand story and associated data

• understands the role of strategy in the creative development process
• Familiarizes themselves with industry practices especially FDA regulations
• Familiarizes themselves with client workflow, risk environment and therapeutic history
• Demonstrates an ability to think visually
• Understands the idea of branding and campaign development

Background/experience and skills

• Bachelor's degree preferred
• 5-7 years' experience in an agency with healthcare experience
• Science and/or medical background ideal

• Possesses an inquisitive mind, asks relevant questions in the search for insights
• Demonstrates a strong work ethic and a can-do attitude
• Is detail oriented with a strong ability to research and problem solve
• Learns quickly and possesses a continuous learning mentality

• Communicates clearly, concisely and respectfully both verbally and in writing - Professional writing experience a big plus

• Displays strong interpersonal skills and a willingness to collaborate
• Displays an ability to perform trajectory thinking. an ability to see beyond primary and secondary associations and connectivity

• Bachelor's degree preferred
• Science and/or medical background a plus, but not necessary
• Demonstrates competency in the entire Microsoft software Suite