Job details

Senior Corporate Brand Manager

At Oshkosh, we build, serve and protect people and communities around the world by designing and manufacturing some of the toughest specialty trucks and access equipment. We employ over 15,000 team members all united by a common purpose. Our engineering and product innovation help keep soldiers and firefighters safe, is critical in building and keeping communities clean and helps people do their jobs every day.

Job Description

THE ROLE

The Senior Corporate Brand Manager will lead our corporate brand strategy, including management of our cross-portfolio hybrid house of brands, technology/ingredient brands and overarching brand architecture and governance. This role will lead and support the evolution of our corporate brand identity and help develop and establish powerful narratives through storytelling that articulate the distinctive value Oshkosh Corporation brings to its target audiences including investors, team members, prospective team members, customers, media, civic leaders, communities and suppliers to improve brand health and positively influence the Oshkosh stock price and multiple. This role will also have oversight of our corporate content, design, social media, trade shows and website to ensure consistency across channels. Brand research will be executed every 18-months to measure awareness, consideration, preference and loyalty to gauge the success of our corporate brand initiatives.

The ideal candidate will possess the following attributes: strong corporate and product branding and communications skills, superior collaboration skills across functional areas to ensure brand messages are delivered with relevance and impact, strategic thinking, ability to manage multiple, high-profile projects with strict attention to detail, outstanding organization and project management skills and the ability to manage multiple agency partners and budgets simultaneously to deliver work on time and within budget.

If you’re inquisitive, adaptable, and have a strong track record in developing corporate brands, this would be a great role for you.

YOUR IMPACT

Establish corporate brand architecture and governance guidelines and ensure that we are brand consistent across the company and its business units.
Leverage research and other key data and analytics to develop insights that improve our approach and our respective performance with each stakeholder audience.
Develop our corporate brand story and the respective business unit stories ensuring connectivity and relevance based on understanding our key audiences.
Leverage the power of video, case studies, and media to ensure our stories are being told with impact and interest through owned and paid media.
Partner with the global branding and communications team to further evolve our content, event, website, and design strategies.
Work with business unit stakeholders to explore corporate campaigns and how to activate them in an impactful way to build awareness at the business unit level.
Help construct our content strategy; incorporating a content curation strategy to support an always-on approach.
Develop and establish governance criteria for external event participation including ROI analysis to justify attendance.
Push our design boundaries to ensure we are creatively expressing our brand promise in a memorable way.
Other duties as assigned.

YOUR EXPERIENCE AND EXPERTISE

Bachelor’s degree in marketing or related field.
10+ years of corporate brand management experience.
Strong knowledge of brand architecture and governance, website design, website information architecture, event management and ROI substantiation, content strategy, and a flair for design across various mediums and applications.
Excellent data analytics capabilities and business analysis.
Experience with brand tracking platforms.
Understanding of how to evolve a corporate brand from both a market leader and challenger perspective.
Great management experience - can lead and inspire a team.
Understand how to justify brand strategies and how to quantify the impact.
Self-driven with a natural curiosity to test and improve tactics and processes.
Expert project management skills
Ability to present marketing campaigns, budget requests/justification and results.

Endorser brand strategy experience.
Brand health research experience.
Advanced user Microsoft Office Suite.
Excellent written and verbal communication skills
Ability to handle multiple projects in a fast-paced environment.
Strong portfolio showing a variety of brand work.
Agency, budget and partner management.
A recognition of the value of doing things the right way; has a high sense of integrity.

STANDOUT QUALIFICATIONS

MBA in marketing or related field.
Agency experience.
Global Fortune 500 corporate brand experience.
Ingredient brand experience.
Media Manager (Digital Asset Management System) experience.
Sitecore – Working knowledge.
Photoshop, Illustrator and InDesign experience.

Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at: 920-502-3009 or corporatetalentacquisition@oshkoshcorp.com. Oshkosh Corporation is an Equal Opportunity and Affirmative Action Employer. This company will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Information collected regarding categories as provided by law will in no way affect the decision regarding an employment application. Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information. Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.

Oshkosh Corporation is an Equal Opportunity and Affirmative Action Employer. This company will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Information collected regarding categories as provided by law will in no way affect the decision regarding an employment application.

Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.

Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.