Senior Data Analyst, Marketing Analytics

About SmartAsset:

SmartAsset is on a mission to help people get better Financial Advice. Our vision is to be the web's go to resource for financial advice powering the largest marketplace connecting consumers with financial advisors and financial products.

We have raised $110 Million in Series D Funding, bringing our valuation to over $1 Billion to further fuel SmartAsset's continued growth of its market defining SmartAdvisor platform. Today, SmartAsset reaches more than 100 million people each month through its personal finance content, custom tools and personalized calculators. SmartAsset was also named to Y Combinator's list of Top 100 Companies of all time and Forbes' list of America's Best Startup Employers in 2020.

SmartAsset has been featured in hundreds of publications, including the Wall Street Journal, CNN, TechCrunch, The New York Times, CNBC, FOX Business, The Washington Post, U.S. News World Report, TIME, Reuters, Businessweek and Barron's.

About the Team:

At SmartAsset you will join an exceptional team of Data Analysts, Data Scientists, Data Engineers and Business Engineers that are at the forefront of AI application and business decisions for the company.

You will identify opportunities, create roadmaps, and deliver data-products that will have an enormous impact on the business from week one.

About the Job:

The Sr. Data Analyst is responsible for driving, coordinating, and executing data analytics initiatives across multiple departments, with a focus on Marketing. As a result of our analyses, we provide actionable insights to company leaders so they can make informed data-driven decisions to drive the business. You will be responsible for finding opportunities, defining KPIs, planning experiments, and automating reporting.

As a Sr. Data Analyst you must work with Marketing stakeholders, understand the dynamically changing needs to help drive efficiency in Marketing and love extracting and transforming large amounts of data into actionable business insights.

Skills / Experience You Have:

• 4-8 years of business focused analysis experience in a Data Analyst or Business Intelligence role, with at least 2 years focused in Marketing.
• Strong SQL and Excel skills with a working knowledge of Python 3.
• Strong statistical background.
• Experience developing and maintaining reports in Tableau or other data visualization tools, and with data warehouses like SnowFlake. Experience with tracking / analytics tools such as Google Analytics, Google Tag Manager, Mixpanel, Optimizely.
• Comfortable with large data sets and interest in building data models for consumer behavior and business metrics.
• Detect trends, identify opportunities, and provide actionable insights to department leaders allowing them to make informed data-driven decisions to drive the core business.

Skills / Experience Preferred:

• Develop standardized dashboards through deep data analysis and ad hoc reports to inform business decisions, with an emphasis on automation and scalability.
• Design and analyze A/B tests to drive KPI improvements. Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers.
• Conduct the full suite of data analyses to uncover insights about our product and users: Hypothesis Testing, Cohort Analysis, Funnel Analysis, Data/User Segmentation, etc.
• Partner with Engineering to optimize data tracking / quality and drive data warehouse improvements. Work closely with business partners to identify and analyze practical solutions through existing or new business systems.
• Knowledge of and curiosity to stay current on industry analytical trends.

Available Benefits and Perks:

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the US.
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Short-term and Long-term Disability
• FSA: Medical and Dependant Care
• 401K - 3% match with immediate vesting
• Equity packages for each role
• Time Off: PTO, 3 Month Paid Parental Leave, Secondary Caregiver Leave
• EAP (Employee Assistance Program)
• Employee Resource Groups supporting our underrepresented communities
• Pet Insurance
• Home Office Stipend
• Health and Wellness Stipend
• Monthly Food Delivery Stipend

SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at Recruiting@smartasset.com.