Job details

Senior Demand Generation Manager

CaptivateIQ is a leading sales commission platform — recognized by industry analysts, including Forrester, as well as reputable marketplaces like G2. We are trusted by category leaders and innovators like Gong, Lattice, and DataRobot.

With backing from Sequoia, Accel, ICONIQ, and other leading investors, CaptivateIQ is on a mission to enable every company to take control of commission management.

Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!

About the Role

We are seeking a results-driven and strategic Senior Demand Generation Manager to help build pipeline, accelerate opportunities, and drive revenue for the business. The ideal candidate will have a solid understanding of B2B marketing, lead generation, and be experienced in implementing multi-channel campaigns and account based marketing strategies. As the Senior Demand Generation Manager, you will be responsible for contributing to the overall marketing strategy, managing campaigns end-to-end, and helping establish best practices and processes to support our growing team and targets.

Responsibilities

Build and execute an integrated campaign strategy
Create multi-channel campaigns leveraging email, paid media, direct mail, events, etc.
Partner with cross-functional teams and stakeholders (including but not limited to product marketing, content, design, and sales) to identify campaign topics and themes
Work closely with marketing and sales to align plans and provide coverage for focus areas as needed (segments, verticals, personas, etc.)
Create and execute an account-based marketing strategy to build a high-quality pipeline for top-tier accounts
Collaborate with our digital agency to inform & support paid strategies and channel optimizations
Identify and create enablement and support resources needed to make a campaign successful
Partner with marketing operations to track, measure, and report out key campaign metrics and pipeline performance
Incorporate previous learnings into future campaigns

Requirements

5+ years of experience in demand generation at a B2B saas company
Experience with CRM, marketing automation, account-based marketing, and project management tools e.g. Salesforce, Hubspot, 6Sense, ClickUp
Strong written and verbal communication skills
Deep understanding of the complexity of segments, verticals, and personas
Proven success working alongside sales teams to drive pipeline
Ability to analyze data to identify trends and optimizations

If you're passionate about demand gen and want to work in a dynamic, fast-paced environment with a team of talented professionals, we encourage you to apply for this exciting opportunity at CaptivateIQ!

CaptivateIQ takes a market-based approach to pay, and the base salary range for this job posting shows the minimum and maximum target starting base salary across all US locations. The successful candidate’s starting base salary will be determined based on the candidate’s job-related skills, relevant experience, education, work location, market conditions, and other factors. This range may be modified in the future. Certain positions may be eligible for incentive compensation, equity, and other benefits.

COMPANY RATING

4.5