Senior Demand Generation Manager EMEA - job 1 of 2

At Hopin, we’re reimagining events. Our mission is simple: we exist to make the world feel closer. 

Founded in 2019, Hopin brings brands and communities together around highly interactive and engaging experiences. We believe that people should have access to the conversations, moments and ideas they care most about, no matter where they are. Through our highly scalable platform, participants are able to learn, engage, and connect from anywhere in the world. 

Hopin started as a virtual events solution but we have since meaningfully expanded our offering from virtual events to hybrid and in-person events, as well as video and workplace collaboration products. This growth has been fueled by a series of strategic acquisitions, including: Boomset - an all-in-one event management platform; Attendify - advancing Event Marketing products; StreamYard - unveiling a video production Studio; video hosting service Streamable and video technology company Jamm.

Listed as one of the 2021 Fast Company Best Workplaces for Innovators, Hopin has scaled to 800+ employees working remotely across 47 countries. Valued at $7.75B, Hopin raised a $450M Series D round of financing and is backed by top tier investors, including Arena Holdings, Altimeter Capital, Adam Street Partners, Untitled Investments, XN Capital, Andreessen Horowitz, DFJ Growth, General Catalyst, GIC, IVP, Northzone, Salesforce Ventures, Slack, Temasek and Tiger Global.

Hopin is seeking a B2B demand marketing leader responsible to generate predictable demand for our sales team in EMEA. We are looking for a data-driven, yet innovative marketer to plan, implement, and optimize digital and offline channels. If you are a modern marketer with strong leadership skills who can successfully implement and optimize demand marketing programs, this is the outstanding opportunity you have been waiting for.

Responsibilities

• Plan, develop, complete, and measure demand programs across a mix of search, social, direct mail, email, webinars, content, direct response, field, and events.
• Work with marketing managers and content managers to resolve messaging and content to improve message efficiency.
• Implement a culture of testing to continuously improve campaigns and program results.
• Report on the digital program and event performance, making recommendations for future improvements based on test results, customer input, and your own creative ideas.
• Actively apply standard methodologies and previous campaign performance knowledge to optimize digital and field campaigns to achieve pipeline and revenue metrics.
• Partner with marketing operations to ensure all processes and tools are set up as required to support the demand plan.

About You

• 4+ years of successful demand generation experiences in B2B software organizations
• 3+ years of demand marketing responsibility for an assigned territory or region
• Strong background in B2B demand generation, marketing automation, and digital optimization
• Experience managing projects across functional areas and departments/workgroups
• Strong understanding of demand creation, customer lifecycle/championing marketing, segmentation, and testing strategies
• Self-motivated and willing to chip in to a strong team environment
• Strong social skills, proven success in collaborating with cross-functional teams
• Candidates with German language skills are preferred

The Offer

• Fully remote, global team
• Flexible schedules
• Laptop assigned, Mac or Dell (Windows)
• Health Insurance Support
• Parental Leave
• $1000 USD for Home-Office Set up
• $100 USD monthly remote work stipend
• $1500 USD for Learning & Development

Where and How We Hire

Being a remote company enables us to hire the best talent around the world. We can engage with you in any of our jurisdictions listed below, all you need to do is demonstrate the legal right to work and be physically present in that country. Some roles may have specific workforce location requirements which will be noted on the job description.

• Entity: Canada, Germany, UK, USA
• Employer of Record: Ireland, Spain, Portugal, Australia
• Full Time Contractor (Self Employed): Argentina, Belgium, Bulgaria, Costa Rica, Denmark, Estonia, Honduras, Hungary, Jamaica, Kenya, Lithuania, Nigeria, Poland, Romania, Sweden, Switzerland, Turkey, U.A.E., Uruguay

At Hopin, we're committed to cultivating an environment that promotes equality, diversity, and inclusion. We are a global community and we believe our unique qualities must be celebrated as they are critical to our innovation. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, neurodiversity, or otherwise. Inclusion isn't just an initiative at Hopin. We strive to embed it not just into our core values but throughout our entire ecosystem.