Senior Director of Demand Generation

Who are we:

Gloat helps organizations harness the hidden potential of their employees. And by matching people to internal projects, learning, and career opportunities, we enable employees to take charge of their careers.

As leaders rethink the modern workforce, we empower them to put employees and employers in the position to achieve anything. The world’s first internal talent marketplace is how we deliver on this promise. Our state-of-the-art AI platform provides mission-critical visibility, insight, and organizational agility.

By reinventing how work gets done, Gloat is disrupting the HR-Tech industry and enabling the most innovative enterprises to build future-ready workforces.

What our life looks like:

We are a fast-growing, dynamic startup with offices in Tel Aviv, New York, London, Singapore, and Melbourne, as well as a fleet of remote workers all around the globe. We value collaboration and innovative thinking, and we're always looking for bright, driven, and all-around awesome people to join the fun and grow with us (since we use our own product, every Gloater is highly incentivized to learn and evolve)

Who we’re looking for:

• G - get it done
• L - look beyond the status quo
• O - own it
• A - adapt and evolve
• T - tear down silos
• E - empower our customers
• R - rely on each other

The Job:

We’re looking for an enterprise marketing whiz with deep B2B SaaS expertise and the right combination of creativity and analytical skills. Someone with management experience to run a global Demand team, spanning Israel, the US, Europe, and APAC, and overseeing channels/functions including Digital Marketing, Paid Social, SEM, ABM, Marketing Ops, and more. We’re looking for someone who isn’t afraid to be bold and creative with their ideas, but also comes with a set of proven tactics and approaches to grow the Enterprise Demand engine.

• 6+ years of experience in Demand Generation, Digital Marketing, User Acquisition, Performance Marketing, Growth Marketing, or similar, specifically for a B2B SaaS business
• 2+ years of experience in a management role
• Deep understanding of Paid and Organic Marketing, including SEM, Social Media, SEO, Display, Video, etc.
• Experience with Use-Case, Persona-, and Account-Based marketing journeys
• Strong strategic and analytical thinking, creative problem-solving abilities, and high communication skills with extreme attention to detail
• Experience with CRMs such as HubSpot, Salesforce and Intercom, as well as with other marketing automation tools
• Experience working with leading CMSs such as WordPress, Webflow, etc.
• Strong tracking and analytical skills, working with tools like Google Analytics, Google Tag Manager, Tableau, Google Data Studio, and similar
• Exceptional verbal and written communication skills

• Drive Demand across the funnel for the Gloat brand and product suite using best-in-class marketing techniques across both digital and traditional channels
• Track and continuously deliver the MQL:SAL:SQL funnel while ensuring we are driving Opportunities and Pipeline that drives business
• Define and execute multi-channel paid acquisition campaigns, including SEM, Social Media, Display, Video, Syndication and more, whilst constantly identifying and unlocking new growth channels
• Optimize and accelerate our ABM strategy
• Work closely with both outsourced, and in-house SEO and Content professionals to boost organic traffic and optimize website conversions
• Work closely with the Content Marketing team to identify top-of-funnel lead magnets and bring them to life
• Collaborate with (and possibly manage) Field Marketers to identify strategic event opportunities that drive pipeline and accelerate deals
• Lead a high-performing, metrics-driven global team (including Field and Direct Marketers), and own agency and vendor relationships
• Analyze and report on the impact of lead generation and nurturing campaigns on sales pipeline and bookings
• Produce clear yearly and quarterly plans to achieve digital marketing objectives
• Partner with product marketing and sales team to develop integrated marketing solutions that communicate our brand and product story throughout the entire funnel in a scalable, holistic way
• Develop and define macro- and micro-KPIs to measure the performance of marketing channels and activities, converting data into actionable insights
• Continually analyze, optimize, and evolve all aspects of the marketing stack and funnel

Gloat provides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The starting range of total pay for this role is $210,000 - $240,000. Benefits include discretionary (unlimited) PTO; health care, dental, vision, and life insurance + voluntary coverage options, 401k + matching; remote, hybrid, flexible work environments; employee assistance program; learning & development opportunities; laptop & tech setups; and, among other things, WeGloat (Gloat for Gloat!)

At Gloat, we believe that realizing the Anything Workforce begins with having a diverse and inclusive workforce ourselves. This means that we look for individuals who can bring unique strengths, perspectives, skills, and backgrounds to our existing teams. Gloat is proud to be an Equal Opportunity Employer, and does/will not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.