Senior Enterprise Regional Marketing Manager

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company's connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We're meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.

About the role:

We're seeking an experienced and highly-motivated Senior Enterprise Regional Marketing Manager to own and build regional specific marketing plans that drive pipeline and revenue growth for the Enterprise North America segment. The ideal candidate will have a strong background in regional field marketing, B2B demand generation with a focus on account based marketing strategies and working closely with sales to manage and hit pipeline targets. You will report directly to the Director of Marketing, North America and will collaborate very closely with key stakeholders - sales, BD, product, and cross-channel marketing - to deliver exceptional results.

We are looking for individuals who thrive on making an impact, are not afraid to take ownership, have an affinity for measurable outcomes and want the excitement of being on a team that wins.

What you'll be doing:

• Collaborate with sales leaders to align marketing plans with regional business needs and combine the broader marketing teams programs with your regional marketing activity to create a multi-channel quarterly plan
• Be an advocate for the enterprise region. Communicate campaign tactics and messaging to sales and SDRs so that they are effectively enabled and engaged.
• Develop a deep understanding of our Enterprise TAM to proactively identify trends, developments and opportunities and share with the broader marketing team.
• Define and execute a strategy of high-impact marketing programs including, field events, region-specific virtual events, account-specific roundtables and workshops, experiential events, ABX, and regional campaigns
• Plan and execute regional field events
• Support 1:1 account support in partnerships with sales for pipeline acceleration
• Partner with our Demand Generation team on our account based marketing strategy, using regional marketing as a vital lever in customizing messaging and materials for key personas and target accounts in region
• Partner with sales for pre and post outreach messaging and lead flow management to maximize conversions and identify areas of improvement.
• Track, analyze and ensure the performance and ROI of activity is against pipeline, targets and revenue growth
• Track spend within the allocated budget and build effective reports to determine performance and ROI of marketing initiatives.

What you'll need:

• Must have 7+ years of proven experience in B2B demand gen, preferably with large enterprise accounts (5,000+ employees)
• Success in delivering, accelerating and expanding sales pipeline through regional field marketing initiatives
• Prior experience collaborating with sales, especially executing successful territory marketing plans that drive revenue growth in partnership
• Knowledge of best practices in B2B marketing, ABM demand generation, field marketing, marketing automation, lead conversion and nurturing programs
• Extensive experience working with cross-functional teams and developing new innovative marketing programs
• Ability to work in a dynamic, fast-paced organization managing multiple projects with simultaneously while overcoming challenges and meeting deadlines
• Self starter who takes initiative, is resourceful and not afraid to say no
• Exceptional communication and organizational skills, with rigorous attention to detail
• Affinity for measurable outcomes and comfortable reporting marketing impact across the team
• Hands-on experience with Salesforce, HubSpot or Marketo
• Highly enthusiastic and motivated
• Ability to travel (when it is safe to do so).

Life as a Forterian:

We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.

Benefits:

• Competitive salary
• Matching 401K Plan
• Comprehensive and generous health insurance, including vision and dental coverage Stock options
• Generous PTO policy
• Half day Fridays

• Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.

Salary Range: $98,000 - $161,000 annually + bonus + equity + benefits
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.