Senior Industry Marketing Manager - Financial Services

About Us 

Datadog is the monitoring and security platform for cloud applications. Our SaaS platform integrates and automates infrastructure monitoring, application performance monitoring and log management to provide unified, real-time observability of our customers’ entire technology stack. Datadog is used by organizations of all sizes and across a wide range of industries to enable digital transformation and cloud migration, drive collaboration among development, operations, security and business teams, accelerate time to market for applications, reduce time to problem resolution, secure applications and infrastructure, understand user behavior and track key business metrics

The Team 

We are a fast-moving, data-driven and analytically focused B2B marketing team. We show companies how they can increase observability into and across their technology stack, improve their applications, get to market faster and innovate for long-term success. We execute hundreds of events, thousands of marketing campaigns, research and evangelize ideas that move our industry forward and more.

The Opportunity 

Are you excited by technology’s potential to solve business problems and transform the Financial Services industry? Datadog is searching for an experienced, self-directed, and data-driven senior marketing manager to own the company’s messaging and go-to-market (GTM) strategy for Financial Services (including its sub-verticals banking, payments, capital markets, insurance, and fintech). You will be responsible for delivering campaigns designed to acquire new customers and increase usage among existing ones. This is a highly strategic role that will play a critical part in driving Datadog’s next chapter of growth.

You Will:

• Work cross-functionally with Datadog Product, Marketing and Sales leadership to identify the highest opportunity use cases and solution areas, prioritize decisionmaker/influencer personas and align on GTM strategy
• Create messaging that maps Datadog adoption benefits to industry-specific business and operational issues
• Work with other Marketing teams to build and deliver integrated marketing campaigns designed to generate high-quality leads (including first-party events, third-party event sponsorships, paid and organic social media tactics, content creation and syndication, etc.) 
• Manage content programs, which include customer-facing assets (whitepapers, blog posts, websites, etc.) and internal sales enablement materials (first-call decks, solution briefs, presentation recordings, etc.) targeted at industry influencers, decision makers and C-suites
• Source and promote customer success stories illustrating the value of Datadog service adoption
• Serve as Datadog’s external spokesperson to press and research analysts for the Financial Services industry

You Have:

• 7+ years of experience in technology product and/or solutions marketing
• 5+ years of experience working in or marketing to the Financial Services industry
• Understanding of top security and regulatory frameworks most impacting the industry
• Experience building marketing messaging, content and campaigns that tie enterprise technology services/solutions (e.g., API management, application performance monitoring, cloud, devops, etc.) to customer business objectives and operational issues
• Examples of using data (such as leads and opportunities) to measure success of your initiatives and identify areas for improvement
• Ability to lead through influence by establishing strong, collaborative relationships across executive, product and marketing leaders
• Proven best practices for generating high quality-marketing leads that result in pipeline growth
• Excellent written and oral communication and storytelling skills
• Bachelor’s degree in marketing, business, technology, economics or another relevant field of study 

Bonus Points:

• Comfortable speaking to modern technology trends, such as cloud computing, digital transformation and agile/DevOps processes
• Understanding of critical partners and channel alliances
• MBA or equivalent

Required Exercises / Additional Information

• Writing sample (internally or externally facing)
• Example of messaging development
• Example of marketing campaign (with metrics-based results)

Equal Opportunity at Datadog:

Datadog is an Affirmative Action and Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Your Privacy:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice.