Senior Manager, Insights and Strategy - job 1 of 2

MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is “knowing people better than anyone else” and using deep consumer insights to establish powerful connections between sports properties and brands.

Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.

By joining MKTG Sports + Entertainment, you’ll join a team of innovative, creative and caring people. We know that our agency’s success relies on the achievements of our team members – who we genuinely care about and value. MKTG S+E is led by our core values which focus on collaboration, community, inspiring change, pursuing excellence and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients. This is an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.

MKTG Sports + Entertainment is looking for a Senior Manager, Insights and Strategy to join our fast-growing Creative Strategy team. This is a vital role that will serve as a hybrid between data analytics and data storytelling.

This role will help lead MKTG’s efforts to drive greater insight for our biggest clients across industries (automotive, banking, F&B, etc.) into the fans they engage through sponsorships (NBA, NFL, Olympics, NWSL, Music, Racing, etc.)

We are looking for someone who is a natural researcher, knowledgeable about culture, and gets excited by leveraging data to create a compelling story. You must be comfortable balancing the research behind the scenes, be a credible C-level presenter in new business pursuits, and have great instincts for design & data visualization. We are a small & rapidly developing Creative Strategy team of people passionate about giving our clients informed & innovative solutions. Agency experience is preferred.

Key Responsibilities

• Work with Creative Strategy Director to transform insights into purposeful storytelling, ideate creative ways to engage target audiences, and develop actionable activation strategies for clients across multiple marketing channels (i.e activation, social, media, etc.)
• Leverage data resources & desktop research to regularly contribute provocative and unexpected insights that can only be found through an integrated data perspective, and present to internal teams
• Understand the key trends that drive audience behavior and affect the way that brands communicate – always living at the intersection of brands, culture, and creativity
• Collaborate with our data and analytics team to translate business questions into research and analytical plans, utilizing the most appropriate methodology to yield the most relevant and actionable insights
• Develop thought leadership grounded in insights & research to share with internal teams, clients, and be published to external marketing channels

• 4+ years of strategy and marketing experience (agency preferred) with the below attributes
• Strong communication, creative writing, and presentation skills with ability to link insights to strategy and translate complex ideas into simple and intuitive communications
• Ability to synthesize data drawn from both quantitative and qualitative methods, and use both approaches to formulate hunches, validate hypotheses, and produce high quality, unique insights
• Developed leadership skills and a history of partnering with senior clients to achieve business and marketing goals
• Must have a passion for understanding cultural shifts & patterns, enjoy diving into niche sub-cultures, and have personal interest beyond sports
• Able to fly at multiple altitudes, excelling at high-level conceptual strategy work and the nitty-gritty of strategic implementation
• Desire to grow in a fast pace working environment

We’re proud to be different and that starts with our people. To us, representation means more than just diversity, it means true equity. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. We are constantly evaluating our practices and policies, creating and sustaining pathways to promotion, and intentional in how we create and distribute resources, giving people what they need to grow. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create opportunities for everyone. We offer team member support through flexible working arrangements and schedules that promote work/life balance along with progressive parental and caregiver programs as well as opportunities to give back to the community as part of our global social responsibility efforts.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-CP1