Senior Manager of Program Strategy, Beauty Insider

Job ID: 225643
Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)
Address: FSC, Remote, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible: Yes

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.

Your role at Sephora:

Reporting into the Director of Beauty Insider, the Senior Manager of BI supports our best-in-class Loyalty team by ensuring member acquisition and engagement activities deliver against budget. In addition to owning the acquisition strategy, you’ll be responsible for directing, executing, analyzing, and refining strategies to ensure program activities and innovation deliver against expectations. The ideal candidate will have experience driving program growth and leading marketing initiatives. They will be comfortable analyzing and interpreting financial data to inform future decision making, possess strong storytelling abilities, be a proactive problem solver and have solid program management skills. Success in this role requires the ability inform and execute a strategic roadmap, translate data insights into stories and solutions, and to effectively influence a large cross-functional team to drive results. This position is on an influential team, with visibility throughout the organization.

Essential Duties and Responsibilities:

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  Draft and own end-to-end member acquisition and engagement strategies and technical roadmap to hit program goals and deliver best-in-class loyalty experience with focus on program benefit and birthday gift optimization, tier migration, sampling opportunities and innovation.
• Own newly launched program initiatives including gamification, partnership strategy, Sephora @ Kohl’s, Sephoria, and tier benefits enhancements.
• Coordinate with Client Analytics and Finance on establishing and managing to annual goals and topline budget, inclusive of customer, inventory, and financial impact
• Manage critical budget activities, including monthly respreads and expense tracking to ensure program activities (including birthday) adhere to forecast; proactively suggest opportunities to improve ROI, drive efficiencies and deliver cost savings. Open and close POs,
• Consolidate BI client and market insights from internal and external sources to analyze program and campaign effectiveness, optimize efforts and guide future decision making
• Effectively recap and articulate program contributions and campaign performance in weekly emails, monthly and quarterly hindsight decks, and in cross functional share outs to reinforce the value of the Loyalty Program and ensure consistent messaging and continued evangelism across the organization
• Influence creative briefs and effectively communicate program strategies, client experiences and desired outcomes to ensure accurate and timely delivery
• Oversee all Sephora @ Kohl’s BI program activities in collaboration with Kohl’s and internal stakeholders to drive program mechanics, ensuring a seamless member experience across both entities.
• Coordinate with the greater Beauty Insider team on the roadmap and seasonal planning, program documentation, calendaring and all-around coordination of team activities and program happenings.
• Partner with Retail Leadership to establish annual Field Objectives, support field strategies, marketing creation and distribution of assets across the field
• Partner with BI and broader Loyalty team to ensure client-centric approach across all loyalty efforts.
• Collaborate with Sephora marketing, creative and legal to ensure program activities, T&Cs and creative assets are legally compliant.
• Represent Beauty Insider program and strategic POV in meetings and team alignments
• Oversee the BI/Credit brochure process with internal and external partners to ensure all stores are stocked appropriately
• Manage and facilitate career growth and development of two marketing managers.

We would love to hear from you if:

• 5+ years of marketing, agency, program management, strategy and/or loyalty experience
• A passion for beauty and loyalty marketing.
• Ability to lead, influence and problem-solve across a wide range of cross-functional partners and leaders
• Strong communicator who can clearly articulate business needs, program objectives and measurement expectations
• Strategic thinker who can leverage large data sets to make data-driven decisions and influence internal and external stakeholders
• Proficient in building and managing financial forecasts, along with complex budgets via Excel; familiar with P&L management & metrics
• A strong idea generator, contributing to program vision and planning while getting involved in the details of execution and management
• Results-oriented, timeliness, attention to detail, with a willingness to shift plans to meet goals
• Client-centric mindset
• Ability to approach projects with a can-do attitude and create process where there isn’t one.
• Ability to work in a fast-paced environment and stay focused/calm.
• Proficient in Word, Excel, PowerPoint, Smartsheet, Workfront, Google docs
• Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.

The annual base salary range for this position is $141,000.00 - $158,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program.

While at Sephora, you’ll enjoy…

• 
  The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

As a condition of employment, Sephora requires all newly hired employees to be fully vaccinated against COVID-19 by their start date unless they have requested and received an exemption due to a qualifying medical condition, a sincerely held religious belief or practice, or a requirement by law.