Job details

Senior Performance Creative Strategist

The Role

Wpromote is looking for an ambitious and self-motivated Senior Performance Creative Strategist to join our Performance Creative team. We are looking for a candidate who loves the fast-paced environment of an agency, and has a passion for creating top-performing ads across a variety of digital channels.

As a Senior Performance Creative Strategist, you will work collaboratively with Art Directors and Designers while working alongside Wpromote’s internal paid media teams to ensure the creative is aligned with each channel’s testing needs and KPIs. This role will report to an Associate Director on the Performance Creative team.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

Remote-first culture
Half-day Fridays year round
Unlimited PTO
Challenger Recharge week (Summer)
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
LinkedIn Learning Membership and more!

The anticipated annual salary for this role will range from $70,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship

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You Will Be

Developing and owning innovative performance-centric integrated creative campaigns for higher priority clients (based on complexity & spend level), adapting their brand identity and guidelines into audience-specific messaging aligned with channel best practices
Leading client relationships and communicating in a way that builds client confidence and provides timely and thoughtful responses through clear and concise communication.
Producing monthly briefs alongside an Art Director and generating client buy-in on concepts and strategy to develop static and video asset libraries media buyers can use for testing and generating stronger channel performance
Managing the client’s monthly creative budget to ensure their budget is being optimized towards assets that will drive performance for their business.
Conceptualizing creative strategy for new business prospects and articulating the value of the service offering to sell in new clients
Analyzing performance data and using learnings to inform future campaign execution and provide clients with actionable takeaways.
Creating testing roadmaps to ensure iterations are backed by data and logic
Overseeing creative production timelines to ensure we are meeting client deliverables
Keeping your finger on the pulse of emerging formats, channels, and growth opportunities to ensure brand-response campaigns are compelling and cutting-edge
Strategizing and servicing creative needs from Paid Social to Programmatic, YouTube, Display and Amazon services
Identifying opportunities to improve our Performance Creative service through in-house automation solutions or third-party platforms
Leading internal trainings and cross-departmental initiatives with direction and sign-off from the supervisor.
Mentoring junior Performance Creative Strategists

You Must Have

At least 3+ years owning and managing client relationships to meet creative deliverables
Experience media buying or working with media buyers at a digital agency or brand to analyze performance data and determine which assets to scale, which to iterate additional versions upon, and which to stop investing in
Strong client-facing communication skills for in-person pitches and existing client cross-sells.
Confidence to navigate difficult client situations with minimal support
Sharp creative eye and experience developing and producing creative campaigns built around performance
Demonstrated understanding of the marketing funnel and its application to paid media platforms
Ability to critically analyze media testing and scaling structures within FB Ads Manager and have comfortability analyzing data from other platforms such as Snapchat, TikTok, and YouTube to ensure optimal conditions for performance
An understanding of the elements that make up a winning ad for clients across a wide range of industries
An informed perspective of what makes good copy and how to use text overlay to speak to different audiences and achieve different campaign objectives
A track record of pitching and closing new business, cross-selling existing business and convincing existing clients of the benefits of ceding aspects of brand guidelines in favor of performance creative ad formats and messaging tactics

Nice To Have

Relationships with talent, colleagues, vendors, and external network that will empower you to hit the ground running
Experience with design or editing work

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Wpromote, LLC Glassdoor Company Review

3.5

Wpromote, LLC DE&I Review

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CEO of Wpromote, LLC

Michael Mothner

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By Wpromote, LLC

Our mission is to become the world’s top independent digital marketing firm by exceeding the goals and shattering the expectations of our clients and a creating a culture of fun, respect, and passion for our talented and growing team.

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