Senior Product Manager - Brand Onboarding & Integration

Essential Job Functions

Strategy & Roadmap: Owns the product and planning the product roadmap. Creates and defines the long-term vision and strategy for the product. Observes trends in the marketplace, identifies new potential outcomes or themes to be supported by the product. Outlines the go to market plan supporting the sales/adoption of the product, ensures the product meets the needs of the value stream(s) the product is involved with. Conducts the necessary analysis to support the business case for the program strategy/execution /need. Uses data and facts to support decision making for senior leaders. Identifies capability gaps and drives products that unlock tangible business value. Participates in analysis of current and future trends, technology, competition, and client & customer needs to support strategy and product development. Identifies key customer needs, usage and attitudes as basis for refining programs and messaging. Ensure the Bank’s programs are differentiated and well positioned against national competitors. Ability to think strategically and understand the bigger picture, with a mindset that balances business priorities and customer priorities/expectations. Ability to develop and articulate well thought out business cases and their financial / bottom line impacts. Ability to operate simultaneously and effectively in both tactical and strategic mode.

Product Definition and Delivery: Engage with internal/external customers to conduct in-depth research to understand their needs, while identifying and incorporating disruptive capabilities. Direct, create, and execute product plans to deliver new features, adoption programs, customer surveys. Define the business requirements, customer experience priorities and build UX with our design team. Provide leadership and direction in the development of enhancements to improve efficiency, quality, and timeliness of operations. Develops detailed business requirements that can be used to create product specifications and architecture. Ensures continued compliance with Information Security Policies, Standard Operating Procedures (SOP) and documented controls. Supports the product delivery team & method. Drives delivery of customer experience and meeting business priorities and demands. Experience and understanding of Agile development methodologies. Experience with end-to-end product delivery.

Product Performance and Continuous Improvement: Primary owner for value stream audit resolutions, business impact analysis and process improvements requiring technology support and operational excellence (regulatory compliance, operational risk management, etc.). Defines metrics to measure the success of the features and products put into the market. Ensures the value proposition is realized across customer touch points. Ongoing analysis and reporting of product performance, KPIs, market trends, as well as planning and forecasting. Identify, own and manage to key business drivers with support from Finance. Analyzes operational and technical issues and works to ensure process improvements include appropriate internal controls. Continuously seek ways to improve the product features and deliver excellent customer experience through system and process enhancements. Results-oriented, with ability to successfully manage multiple, complex initiatives under tight deadlines.

Active Leadership: Bring to market and manage new & complex, customer-driven digital products, and services. Work across the organization to prioritize customer needs and manage product feature sets to deliver digital products that exceed customer expectations. Participate in the product lifecycle from requirements gathering through production and release. Develop business scope and business case metrics. Work with the internal digital design team to create user experience scenarios for products. Primary point of contact with systems vendor, technology, line of business, marketing, and customer service partners to ensure the ongoing success of products & capabilities. Maintain information on service performance and application metrics for analysis and reporting to management. Provide transparency to business and technology leadership on project status and product development issues. Manage ongoing risk associated with digital applications and specific application features. Conduct competitive analysis. Help drive adoption and use by developing digital marketing campaigns in partnership with marketing teams. Other product management tasks that may be required from time-to-time. Mentor junior level colleagues as necessary. Demonstrated strategic thinking and analytical skills; prior financial management experience. Possess strong problem solving skills and the ability to thoroughly investigate and make recommendations in a timely manner. Experience with lean startup methodology - design experiments by building MVPs to find product-market fit. Ability to communicate vision to stakeholders. Effective communicator and presenter with ability to adjust message and filter details appropriately for the audience

Analytics: Understanding of key Financial Measures (Revenue and expenses), and their impact on the business. Ability to grasp and synthesize financial metrics around the product concepts as it relates to pricing, risk, sales trends and competitive information. Refine product management strategies through detailed analysis of key business drivers, ongoing competitive research, global market scan and review of marketing tactics. Product management and development, including analyzing customer behavior, analyzing competitors’ offerings and the industry landscape to enhance our product offering and customer experience. Uses data to continuously inform and improve the product to meet customer and business needs.

Reports to: Dir, Product Management

Working Conditions/ Physical Requirements: Normal office environment, some travel may be required.

Direct Reports: 0-2

Minimum Qualifications:

Bachelor’s degree in Business, Marketing, Management, Finance or Information Technology

Eight or more years experience in Product Management, Business Analysis, Information Technology, etc.; financial management experience; understanding of Agile development methodologies; end-to-end product delivery; Foundation of product management/marketing management, at various levels; and lean startup methodology - design experiments by building MVPs to find product-market fit

Preferred Experience:

Ten or more years work experience (two or more leading/managing others) in Product Management, Business Analysis, Information Technology, etc.; financial management experience; understanding of Agile development methodologies; end-to-end product delivery; Foundation of product management/marketing management, at various levels; and lean startup methodology - design experiments by building MVPs to find product-market fit

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At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be a part of our award-winning culture. We’ve been consistently recognized as a best place to work in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending, and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded Bread Cashback American Express® Credit Card and Bread Savings products.

Headquartered in Columbus, Ohio, Bread Financial is powered by its 7,500+ global associates and is committed to sustainable business practices.