Senior Search Marketing Analyst

In this fast-paced agency-style role, you will serve as an organic and paid traffic generation expert for manufacturing businesses both large and small. Through our partnerships with Google Adwords, Bing Ads, Optmyzr, Hubspot®, and tracking with Google Analytics, Ahrefs, SEMrush, and other tools, we’ll look to your analytical skills to drive success for our customers’ SEM programs.

You’ll work with a team of over 60 marketing experts who specialize in search marketing, lead generation, design and development to manage our B2B customers in the industrial space.

Responsibilities as our Senior Search Marketing Analyst:

• Act as the main point of contact for clients, analyzing keyword and content research and reporting strategic ideas and data performance via emails and monthly calls.
• Build, optimize, and analyze organic and paid search campaigns to drive key performance metrics.
• Work with SEO Analysts and SEO Coordinators to manage client search campaigns, utilizing best practices to identify opportunities for traffic development.
• Research keyword phrases to identify most beneficial opportunities for targeting and content creation
• Provide recommendations and execute strategies for all paid campaign components, including keyword research, ad copy development, bidding optimization, ad schedule optimization, device and location adjustments, negative keyword list development, A/B ad testing, and more, in accordance with client goals
• Audit and monitor client websites to bring up to current usability and SEO standards
• Audit existing Google Adwords accounts, identifying opportunities to optimize campaigns.
• Monitor and administer reports, web analytics dashboards, and key reporting tools, and optimize key areas of importance
• Communicate SEO and PPC strategy/recommendations and report on organic website performance to clients and Account Managers.
• Monitor clients’ pay-per-click accounts and perform weekly, monthly, and quarterly tasks that will improve the KPIs of the account
• Stay up-to-date on the latest algorithm updates, SEM industry trends and news.

Requirements for our Senior Search Marketing Analyst Include:

• 3+ years of experience in a search marketing role.
• Deep knowledge and understanding of the most up-to-date search best practices.
• Proficient in Google Ads, Google Analytics, and Google Tag Manager.
• Proficient in AHREFs, SEMrush, Moz, and/or other search engine optimization tools.
• Experience managing SEO accounts with proven results, preferably for medium and large businesses.
• Working knowledge of creating and implementing Google Ads conversion goals.
• Excellent analytical, organizational, project management, and time management skills.
• Self-starter approach to work, and is eager to take on additional responsibility.
• Some experience working directly with customers.

What we look for in our employees:

Inclusive: We believe that different perspectives and experiences are an asset to innovation. A fresh set of eyes and an open mind are vital keys to driving better business decisions. We take extraordinary measures to ensure all people and ideas are welcomed onto the team.

Curious: We ask, “What If...?” and constantly push the boundaries of what’s possible. We pursue continuous improvement and encourage an unrivaled sense of vision and execution. We ask questions and continue to seek opportunities to learn, discover, and innovate. We don’t fear the unknown.

"We Get Things Done" attitude: We’re focused on being the very best at what we do. We accomplish this by working collaboratively until the job is done. Our team can overcome challenges, find solutions, and deliver excellence. We don’t just meet expectations, we exceed them.

Thomas is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. Industrious believes that diversity is critical to our success in delivering great workplace experiences and is committed to creating an inclusive, mutually respectful environment that celebrates the diversity of our people. We seek to hire on the basis of merit, competence, performance, and business needs.