Senior Visual Designer

Empower the Individual Through Crypto

Gemini is a crypto exchange and custodian that allows customers to buy, sell, store, and earn more than 30 cryptocurrencies like bitcoin, bitcoin cash, ether, litecoin, and Zcash. Gemini is a New York trust company that is subject to the capital reserve requirements, cybersecurity requirements, and banking compliance standards set forth by the New York State Department of Financial Services and the New York Banking Law. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss to empower the individual through crypto.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we want to help you buy, sell, and store your bitcoin and cryptocurrency. Crypto is not just a technology, it's a movement.

At Gemini, our mission is to empower the individual and that includes giving our employees flexibility of choice — our Office Optional Policy allows employees to choose to work from one of our physical locations or from home.

Select roles that are location-specific will still be eligible for flexible schedules.

The Department: Design

In Design Tech, we think comfort zones are the enemy of creativity. A dynamic team of designers, engineers, researchers, our team blends beauty with tech to create a world-class product interface for our exchange. We are inspired by design, fueled by data, and obsessed with the user, both retail and institution.

The Role: Senior Visual Designer

As Senior Visual Designer, you’ll bring to life moments of delight in marketing and our product through motion on a wide variety of projects, putting your incredible eye for design, impactful and cutting edge animation techniques to good use. You’ll join a dynamic team of innovative visual and experience designers as well as developers, working to bring our user experience to the next level. The Senior Motion and Visual Designer will liaise directly with our Marketing & Communications teams to create the most compelling and creative ad, social, and video content. Most importantly, you’ll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry of blockchain and crypto.

This designer will be focused on marketing and brand design while collaborating across the product design team. This individual will support business goals related to brand building, and brand recognition. They will also contribute to building the Gemini brand and have the ability to creatively express the brand across a variety of mediums. 

Responsibilities:

Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission

Lead and work on multiple digital projects simultaneously in a fast-paced, ever-changing environment.

Generate clear ideas, concepts and designs of creative assets from beginning to end

Execute and produce a mix of graphic, motion, and photographic content 

Collaborate with a cross-functional team that includes marketing, engineers, and product managers in order to create compelling content for the user

Support multiple business lines with creation of digital assets

Work closely with the Art Director and marketing partners to formulate, communicate and transform a complex system into a simplistic message

Explore new directions and design patterns to meet the requirements while pushing the quality of design forward

Oversees the execution of assets, typography, logos, icons and interfaces for multiple platforms

Help with leading efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns

Develop new designs as well as iterate on existing designs for the marketing website

Support and explore styles for social channels 

Work with marketing to design email, content (ex: white papers), and print collateral

Qualifications:

4-7+ years of experience in a similar role and or formal design training

Proficient in Sketch, Figma, Adobe CC, Google Suite

Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems

Can execute a predefined design direction, designing specific explorations related to components as well as certain design maintenance activities

Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions

Strong presentation skills telling a coherent story/POV, relating the work to the overall strategic priority of project and how the design decisions are made in support

Clear understanding of visual hierarchy, balance, rhythm, typography and color

Ability to problem solve complex concepts with multiple simplistic concepts

Creative mindset and ability to adapt to change

Able to accomplish their given work quickly and thoughtfully

Comfortable juggling multiple projects and tasks at once

Has a collaborative work ethic and easy going nature

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

Competitive Compensation and Profit-Sharing Equity

Flexible vacation policy

Retirement Plan Matching

Generous Parental leave

Comprehensive health plans

Training and professional development

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.