Senior Product Marketing Manager-StreamYard - job 2 of 2

At Hopin, we’re reimagining events. Our mission is simple: we exist to make the world feel closer. 

Founded in 2019, Hopin brings brands and communities together around highly interactive and engaging experiences. We believe that people should have access to the conversations, moments and ideas they care most about, no matter where they are. Through our highly scalable platform, participants are able to learn, engage, and connect from anywhere in the world. 

Hopin started as a virtual events solution but we have since meaningfully expanded our offering from virtual events to hybrid and in-person events, as well as video and workplace collaboration products. This growth has been fueled by a series of strategic acquisitions, including: Boomset - an all-in-one event management platform; Attendify - advancing Event Marketing products; StreamYard - unveiling a video production Studio; video hosting service Streamable and video technology company Jamm.

Listed as one of the 2021 Fast Company Best Workplaces for Innovators, Hopin has scaled to 800+ employees working remotely across 47 countries. Valued at $7.75B, Hopin raised a $450M Series D round of financing and is backed by top tier investors, including Arena Holdings, Altimeter Capital, Adam Street Partners, Untitled Investments, XN Capital, Andreessen Horowitz, DFJ Growth, General Catalyst, GIC, IVP, Northzone, Salesforce Ventures, Slack, Temasek and Tiger Global.

The Role

StreamYard’s Senior Product Marketing Manager will work closely with StreamYard’s Product and Marketing teams to create the strategy, process, tools, and messaging that streamline adoption of StreamYard’s existing and new product lines among customers, team members, and prospects.

StreamYard is a product-driven company—our users highly anticipate feature releases and content—and the product has a marketing engine built-in. This role will unleash and empower the product to sell itself through strategic comms, content, collaboration, and campaigns.

As StreamYard’s Senior Product Marketing Manager, you will be responsible for communicating in the brand’s Voice the benefits of features to our user segments, and enabling education, adoption, and conversion in as few clicks and keystrokes.

Leveraging customer insights, data and content, this role will bring efficiency, automation, and scalability to StreamYard’s product-led growth plan.

Responsibilities

Work closely with the marketing team, product team, and engineering team to implement process improvements around StreamYard’s releases

Design and implement targeted product tours to optimize conversion and track user behavior

Launch internal and external product education initiatives

Help strategize and execute new product and feature launches

Own product updates and translate release notes to enable sales, support, and success teams

Define the messaging around how our teams, partners, and community talk about new features

Guide and influence pricing, product positioning and messaging based on product differentiation from competitors

Work closely with the product team to implement checkout flows, billing improvements, and self-serve purchasing features

Provide language and product copywriting 

Set up sales enablement assets including industry playbooks, one pagers, interactive guides, etc.

Launch analyst relations for StreamYard

Advocate B2b product marketing principles among the StreamYard marketing team

About You

6+ years of competitive intelligence, product marketing, or experience managing continuous releases in a fast-paced SaaS environment

Strong experience working with software developers, and small PM teams, and translating technical notes into marketing content

Experience with early stage start-ups and building GTM strategies from the ground up

Experience with SaaS product tours and product announcements

Experience in digital marketing (AdWords, SEO, Retargeting...etc).

Strong experience in using UX/UI design best practices in a high traffic, self-serve environment

Fluency in English and confident communicating complex product challenges and UX/UI flows.

Excellent communication skills and an ability to work closely with creative, technical, and business stakeholders.

Preferred

Previous experience with a video platform and some kind of video tutorial making skills

Experience with introducing new pricing plans and products into market.

The Offer

Competitive salary

Fully remote, global team

Flexible schedules

Laptop assigned, Mac or Dell (Windows)

Health Insurance Support

Parental Leave

Monthly Wi-Fi stipend

$800 USD for Home-Office set up

$1500 USD for Learning & Development

At Hopin, we're committed to cultivating an environment that promotes equality, diversity, and inclusion. We are a global community and we believe our unique qualities must be celebrated as they are critical to our innovation. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, neurodiversity, or otherwise. Inclusion isn't just an initiative at Hopin. We strive to embed it not just into our core values but throughout our entire ecosystem.