Campaign Manager, Demand Generation at SentinelOne in Washington, DC

We are looking for people to join our fast-paced marketing team where everyone is directly contributing to new SentinelOne customer growth. You will be responsible for the development, launch, and management of highly targeted, multi-touch campaigns that generate pipeline in a specific set of enterprise customers. Your campaigns will involve a variety of channels including email, direct mail... content syndication, social media, display advertising, and events. Successful candidates are well versed in full-funnel campaign management and a wide variety of online and offline tactics, understand the motivations of technical buyers, and have a successful track record of meeting MQL generation/conversion and pipeline goals. What Will You Do? Work with cross-functional team members (Design, Sales, BDRs, Marketing teammates) to orchestrate the details and assets for high-impact integrated marketing campaigns. Work with marketing teammates and messaging framework to create integrated campaigns and strategies that resonate with technical IT audiences and acquire new customers. Take the lead on writing, creative direction, and calls to action for your campaigns. Ongoing project management of campaigns and reporting back to the team about progress and results. Develop custom messaging and assets (emails, webpages, social, ads, etc) as needed to drive the development of campaigns that target specific use cases and solutions for niche personas. What skills and experience should you bring? BA/BS in Marketing, Business, Economics, or other quantitative fields 5-10 years of experience developing and executing enterprise B2B solution campaigns and/or account-based marketing campaigns. Success in meeting/exceeding MQL generation and conversion targets (ideally in enterprise software, SaaS, IT and/or cybersecurity segments). Demonstrable expertise building full-funnel campaign tactics and management, including the ability to understand the motivations of technical personas. Have a proven track record of launching and managing successful digital marketing campaigns and driving qualified activity through the sales funnel. Results/data analytics experience required for campaign measurement/analysis. Ability to work effectively in a fast-paced and ever-changing environment with tight . Excellent writing skills and content strategy experience to support technical IT personas and industry verticals. Salary Range: $100K -- $150K Minimum Qualification Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications