SEO Manager I (Remote USA)

Are you passionate about transforming education and empowering learners worldwide? Coursera, the world's largest online learning platform, is on a mission to provide universal access to world-class learning. With over 118 million registered learners and partnerships with 300+ top universities and industry leaders, including Google, IBM, and Duke University, Coursera offers a diverse range of content and credentials, from courses and Specializations to Professional Certificates and bachelor's and master's degrees.

As a B Corp, we're committed to driving positive social and environmental impact while delivering high-quality learning experiences. Our platform is used by institutions worldwide to upskill and reskill employees, citizens, and students across industries, including data science, technology, and business.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

Coursera can hire people in any country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. Our interviews and onboarding are conducted virtually, a part of being a remote-first company.

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 124 million registered learners. Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business.

Coursera became a B Corp in February 2021. As a B Corp, we're committed to driving positive social and environmental impact while delivering high-quality learning experiences. Our platform is used by institutions worldwide to upskill and reskill employees, citizens, and students across industries, including data science, technology, and business.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview:

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives. 

As a key member of the SEO team, you will be focused on expanding Coursera’s global reach and bringing new learners to the site by increasing Coursera’s visibility in Google Search through SEO best practices. In addition, you will influence the SEO roadmap for the growing catalog of premium credentials on Coursera along with our B2B offerings. You will drive this critical part of our business by working with the team to set goals and executing on initiatives that will make a material impact and further growth.

To be successful in this role, you will collaborate with a wide range of cross-functional teams and lead the SEO initiatives with conviction to enrich the experience of our website visitors. You will make optimization decisions through data analysis, competitive research, strategic thinking, and creativity. You will perform keyword research to improve search ranking and uncover opportunities. You will also be an evangelist to promote SEO across the entire organization and find opportunities for leverage to maximize your impact.

Responsibilities:

• Set and execute strategies to improve the organic rankings and search traffic in partnership with other members of the SEO team
• Provide on-page SEO analysis and execute on recommendations
• Keyword research and competitive analysis to identify new opportunities for key Coursera markets
• Monitor, analyze and report SEO performance and optimization efforts on an ongoing and ad-hoc basis
• Collaborate with different teams, such as Data Science, Brand and Creative, Product, and Engineering teams on execution of projects

Basic Qualifications:

• 3+ years of SEO experience in a mid to large scale consumer-facing business
• Demonstrated experience leading cross functional SEO projects 
• Experience performing SEO audits and performance analysis using multiple data sources
• Demonstrated history advocating for SEO best practices and presenting actionable insights to stakeholder

Preferred Qualifications:

• In-house SEO experience preferred
• Experience using enterprise data tools for analysis (for example: SQL, Tableau, Looker, Chart.io)
• Experience marketing products with a long conversion cycle
• Experience working in a global organization, supporting SEO for countries outside the US

If this opportunity interests you, you might like these courses on Coursera:

• Marketing Analytics
• The Power of Team Culture
• Learning How to Learn

Compensation:

Our job titles may span more than one career level. The starting base pay for this role is between $90,000 and $120,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits. 

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.