Competitive Intelligence Marketing Manager, Customer Workflows

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As a member of our Customer Workflows Product and Solutions Marketing team, you will have a major impact on our future success by providing competitive research, analysis, and differentiated positioning and messaging, covering all Customer Workflows products. In this role, you will have an opportunity to influence revenue growth for one of the company’s most strategic product lines with support from sales, product management, product marketing, and the executive team. 

  What you get to do in this role: 

• Conduct primary and secondary competitive research for the Customer Workflows (CWF) product line (Customer Service Management, Field Service Management, Sales and Order Management), including industry-specific derivative products.  

• Maintain a current view of the CWF competitive landscape.  

• Process and analyze competitive research into meaningful content with actionable insights.  

• Craft compelling competitive content for our Sales, Marketing, Product and Executive Teams.  

• Seek out new ways to deliver impactful competitive content to our field and partner teams.   

• Craft responses to key market events, such as notable analyst reports, and competitors’ product or acquisition announcements.   

• Deliver sales enablement training sessions as the Customer Service Management, Field Service Management, and Sales and Order Management competitive expert.   

To be successful in this role you have:

• Demonstrated ability to effectively communicate with, tactfully collaborate with, and influence people in diverse functional areas.  

• Talented at absorbing a large amount of disparate information about the competition, parsing it into relevancy buckets, and providing quick takes on our competitor’s sudden moves in the market.   

• Dual-minded approach, combining creativity with analytical prowess.   

• Excellent communicator in all methods, verbal, written, interpersonal.   

• Process-driven and adept at making data-driven decisions.  

• Team player with strong interpersonal skills who thrives in a collaborative environment.  

• Ability to structure and present qualitative data in a compelling and credible fashion.  

• Strong written, presentation, and project management skills.  

• Uncompromising business ethics – experienced in handling sensitive information.  

• 8+ years of combined experience in competitive marketing, product marketing, product management, or solution consulting.   

• 3+ years in Customer Service Management, Field Service Management, or Sales and Order Management.   

• 3+ years of experience in enterprise software/cloud-based services. 

• MBA or similar level of experience preferred

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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