Field Marketing Associate - job 1 of 2

As a Field Marketing Associate at ServiceNow, you'll support and execute integrated marketing campaigns specifically for the Australian and New Zealand Public Sector. Your responsibilities will include developing digital programs, producing promotional assets, utilizing data analytics for campaign performance, and collaborating with various teams to ensure successful marketing initiatives.

To succeed as a Field Marketing Associate at ServiceNow, candidates should possess a Bachelor's degree or relevant experience. Skills in creating promotional materials, project management experience, solid analytical abilities, and strong writing and communication skills are essential for this role.

You can apply for the Field Marketing Associate position directly through the ServiceNow website. There, you will find detailed information on the application process and requirements, as well as resources to help you put your best foot forward.

ServiceNow promotes a vibrant and inclusive work culture that values each individual's unique talents. As a Field Marketing Associate, you will be part of an ambitious team, supported in your endeavors, encouraged to dream big, and provided with opportunities for professional and personal growth.

New Field Marketing Associates at ServiceNow will undergo a thorough training process, tailored to equip them with the necessary skills and knowledge about the company's marketing strategies, tools, and team dynamics. Ongoing support and mentorship will help ensure a smooth transition into the role.

As a Field Marketing Associate at ServiceNow, you can look forward to a comprehensive benefits package that includes health and wellness programs, opportunities for career advancement, and a flexible working environment that supports work-life balance.

In your role as a Field Marketing Associate at ServiceNow, you'll be involved in various projects such as executing marketing campaigns, creating digital assets for promotions, analyzing campaign data, and collaborating with different teams to enhance overall marketing effectiveness.

To design a marketing campaign for the Australian Public Sector, I would begin by researching the specific needs and challenges faced by this sector. Then, I would work on defining objectives, target audience segments, key messages, and choosing the right channels to reach them effectively. This approach would ensure a focused and relevant campaign.

In my previous role, I executed a multi-channel marketing campaign that involved social media, email, and digital ads. I closely monitored analytics to adjust strategies mid-campaign, which ultimately led to a 30% increase in engagement and significantly improved lead generation.

I have hands-on experience using analytics tools to track campaign performance and derive actionable insights. I analyze metrics such as engagement rates, conversion rates, and customer feedback to optimize current campaigns and inform future strategies.

I prioritize tasks by assessing deadlines, the importance of each project, and potential impacts on overall marketing goals. I employ project management tools to stay organized and communicate clear priorities with my team.

In my previous positions, I have created various creative assets, including social media graphics, email newsletters, promotional banners, and event invitations. I ensure that each asset aligns with the marketing strategy and resonates with the intended audience.

I measure the success of a marketing campaign by analyzing key performance indicators (KPIs) such as reach, engagement rates, conversion rates, and ROI. Regular reviews of these metrics help in understanding the campaign's effectiveness and areas for improvement.

I have experience using various digital marketing platforms such as Google Ads, Facebook Ads, and email marketing software. I leverage these tools to reach broader audiences effectively and execute targeted campaigns.

I would approach creating engaging content for sales newsletters by focusing on relevant industry insights, highlighting recent successes, and providing actionable tips. I aim to ensure that the content is valuable and resonates with the sales team's needs.

Collaboration is crucial in my role. I work closely with sales, creative teams, and data analysts to ensure alignment on marketing strategies and to share insights that can enhance campaign execution and performance.

To stay current with marketing trends and tools, I regularly read industry blogs, attend webinars, and participate in professional networks. Engaging with thought leaders and marketing communities keeps my knowledge updated and fresh.