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Manager, Marketing Analytics - Rheum - job 1 of 2

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

Job Description

This role will be hybrid in our Mettawa, IL office Tuesday through Thursday.  Local candidates to the office only

AbbVie’s US Immunology is looking for a strong analytical candidate to join a high-performing team supporting Sales and Marketing initiatives.  In this role, you’ll be responsible for delivering analysis, insights, and recommendations to Marketing leaders in support of brand strategy.  You’ll use your analytics expertise and relevant data to identify trends in performance and build a narrative around appropriate strategic and tactical adjustments to drive increased business performance. You will be expected to partner with Brand and Sales Leadership to align Marketing strategies and key priorities while supporting the current and future portfolio.  A successful candidate must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. 

Major Responsibilities:

  • Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
  • Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
  • Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
  • Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
  • Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
  • Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
  • Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

Qualifications

  • Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred.  Advanced degree preferred.
  • 4-7 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies.  Experience within in the Pharma/BioTech industry is a plus. 
  • Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
  • Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc) is a plus
  • Deep hands-on expertise in current analytical methods & tools including machine learning, predictive analytics, and other statistical methods
  • Ability to create and deliver effective presentations by being able to succinctly translate complex analysis into clear and concise output
  • Advanced communication and influencing skills
  • Advanced agility, project management and prioritization skills
  • Advanced vendor management skills
  • Proven ability to collaborate effectively and to influence in a matrixed organization
  • High motivation, strong work-ethic and positive attitude while working under tight timelines

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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What You Should Know About Manager, Marketing Analytics - Rheum, AbbVie

Are you ready to take your analytical skills to the next level? AbbVie, based in Mettawa, IL, is in search of a talented Manager, Marketing Analytics for our US Immunology team. This role is a fantastic opportunity for someone with a strong background in marketing analytics to collaborate closely with Sales and Marketing leaders and provide insights that will shape our brand strategies. You'll dive into data, identifying key performance trends while crafting compelling narratives that guide tactical decisions to enhance business performance. Your expertise will extend beyond just number-crunching; you'll be developing promotional investment strategies, defining KPIs, and ensuring alignment between our marketing efforts and financial planning. In this hybrid position, you'll have the chance to work from the office Tuesday through Thursday, engaging with a dynamic team focused on unprecedented growth in the pharmaceutical industry. If you are adept at synthesizing complex information into clear insights and thrive in a fast-paced environment, this could be the perfect fit for you. Join us at AbbVie and contribute to making a real difference in people's lives.

Frequently Asked Questions (FAQs) for Manager, Marketing Analytics - Rheum Role at AbbVie
What are the responsibilities of the Manager, Marketing Analytics at AbbVie?

As the Manager, Marketing Analytics at AbbVie, your responsibilities include developing promotional investment strategies, analyzing sales and marketing data to produce actionable insights, setting KPI measurements, aligning marketing strategies with business goals, and collaborating with cross-functional partners. You will play a critical role in the financial planning process and guide key marketing initiatives that influence business growth.

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What qualifications are needed for the Manager, Marketing Analytics role at AbbVie?

Candidates for the Manager, Marketing Analytics position at AbbVie are required to hold a Bachelor's Degree with a preference granted for those with a concentration in marketing, sales, or quantitative analysis. Advanced degrees are seen as advantageous. Alongside four to seven years of relevant experience, strong analytical skills and expertise in pharmaceutical data sources are also crucial.

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What technical skills are essential for success in the Manager, Marketing Analytics role at AbbVie?

To excel as the Manager, Marketing Analytics at AbbVie, candidates should possess advanced analytical skills, experience with machine learning, predictive analytics, and statistical methods. Being adept with 3rd party pharmaceutical data sources like IQVIA is a significant advantage, along with the ability to communicate complex analysis effectively.

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What is the work environment like for a Manager, Marketing Analytics at AbbVie?

The work environment for a Manager, Marketing Analytics at AbbVie is hybrid, requiring in-office attendance from Tuesday to Thursday in Mettawa, IL. This structure supports our fast-paced, collaborative atmosphere where professionals from diverse backgrounds unite to drive innovative solutions in healthcare.

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How does a Manager, Marketing Analytics contribute to AbbVie's mission?

In the role of Manager, Marketing Analytics at AbbVie, you will contribute significantly to our mission of delivering innovative medicines. By providing insightful analyses that shape our marketing strategies, you enable the organization to tackle serious health issues, ultimately affecting positive outcomes for patients. Your role will directly influence the way we approach our brand portfolio and optimize our marketing tactics.

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Common Interview Questions for Manager, Marketing Analytics - Rheum
Can you explain a time when your analysis influenced a marketing strategy?

During the interview, articulate a specific instance where your analytical findings led to a strategic change in marketing. Identify the challenges you faced, the data you analyzed, and the outcomes that followed your recommendations. Be sure to showcase your problem-solving abilities and how you effectively communicated insights to the team.

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What analytics tools are you most proficient in?

Be prepared to highlight your proficiency in tools relevant to the role. Discuss specific analytics software you've used, such as SQL, Python, or advanced Excel functionalities, and how these tools have equipped you to derive insights from data sets, supporting marketing decisions.

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How do you develop promotional investment strategies based on data?

Discuss your methodology for analyzing marketing mix ratios, interpreting performance trends, and establishing KPIs. Reference a project where you successfully implemented data-driven investment strategies that resulted in measurable performance improvement.

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How would you communicate complex analysis to non-technical stakeholders?

Explain your approach to communication, emphasizing the importance of clarity and simplicity. Provide an example where you translated a complicated analysis into a digestible presentation for an audience without a technical background.

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Describe your experience with financial forecasting and planning.

Share your background with financial metrics and budgeting processes. Detail how your analytical contributions have supported financial planning initiatives, ensuring alignment with marketing strategies and overall business goals.

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What challenges do you foresee in the role of Marketing Analytics Manager?

Identify potential challenges such as integrating diverse data sources or aligning cross-functional teams. Share how you would address these challenges, using your analytical prowess and collaboration skills to foster an effective working environment.

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What trends do you see shaping the future of marketing analytics in the pharma industry?

Discuss current trends like the rise of digital transformation, machine learning applications, and data privacy concerns. Highlight how these trends can impact marketing strategies, particularly in pharmaceutical analytics.

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Why do you want to work for AbbVie specifically?

In your response, focus on AbbVie’s commitment to innovation and its impact on patient health. Reflect on how their mission aligns with your personal your professional values as well as your enthusiasm for contributing to meaningful healthcare outcomes.

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Can you describe your leadership style when working on cross-functional teams?

Clarify your approach to leadership, emphasizing collaboration, communication, and respect for diverse perspectives. Provide examples of how you've successfully led projects or teams that required input from various functions.

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How do you stay current with advancements in analytics and marketing?

Share your methods for staying informed, such as attending industry conferences, engaging with online communities, or continuous education in analytics tools and marketing strategies, demonstrating your commitment to professional growth.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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Full-time, hybrid
DATE POSTED
February 17, 2025

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