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Sales Director - Federal Customer Workflows

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role:

  • Manager and build a team of direct CRM Solutions Sales Executives to drive rapid new business sales growth in the Federal Sector.
  • Build and drive sales strategy for the region in conjunction with Sales Operations to effectively Go-To-Market including understanding the competitive landscape, presence and strength within the region
  • Actively engage in territory planning, relationship development and opportunity development and driving revenue by supporting and assisting Field Sales Teams in closing opportunities
  • Recruit, coach and mentor team members to drive excellence
  • Development of territories and quota for the sales team and effectively communicate to set performance expectations within the team
  • Manage and report accurate forecast and pipeline to the business
  • Achievement of annual sales goals on a quarterly and annual basis is required
  • Engage and align effectively in C-level meetings in order to properly understand customer business requirements
  • Build effective working relationships with Solution Consulting, Business Units, Professional Services, Marketing, our Partner community and the ServiceNow executive team
  • Retain and grow existing customer base with regular non-sales customer engagement activities to deliver an excellent customer experience

Qualifications

To be successful in this role you have:

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
  • Extensive track record of new business sales success including presentation and negotiation skills within industry and at C Level
  • Strong success in recruiting, coaching and managing an exceptional sales team
  • Strong strategic thinking including analytical and financial planning skills to meet and exceed quotas and goals.
  • Ownership of accurate CRM reports including current and future quarterly forecasts and opportunity inspection
  • Experienced in driving sales process and drive effective working relationships with Sales Operations
  • Ability to understand the 'bigger picture' and business drivers around IT
  • Ability to build long term strategic and senior level relationships
  • Ability to adapt and work effectively within a rapidly changing and growing environment
  • Demonstrates strong business and financial acumen
  • Built self-motivated sales teams that embrace a culture of collaboration, enthusiasm, and overachievement
  • Champions and promotes top performers, constantly develops and coaches the team and themselves, and topgrades appropriately
  • Proven partner relationships and networks, and ability to grow the impact of revenue streams and territory development through the partner ecosystem
  • Ownership of driving successful pipeline generation activities developed by marketing or the partner community

 

 

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $167,900 - $207,050, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

$187475 / YEARLY (est.)
min
max
$167900K
$207050K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Director - Federal Customer Workflows , ServiceNow

As the Sales Director for Federal Customer Workflows at ServiceNow, you'll play a pivotal role in shaping our sales strategy and leading a dynamic team of CRM Solutions Sales Executives. Imagine working with a global market leader that drives innovative AI-enhanced technology to transform the way organizations operate. In this position, based out of Fairfax Square III in Vienna, Virginia, you'll focus on harnessing your extensive experience in new business sales to accelerate growth within the Federal Sector. Your days will be filled with exciting challenges, from territory planning to C-level relationship building, regularly engaging with various teams to drive excellence. You’ll also have the opportunity to coach, mentor, and recruit top talent, creating a culture of collaboration and enthusiasm that resonates across your team. By actively managing pipelines and forecasts, you’ll ensure your sales team not only meets but exceeds their quarterly and annual sales goals. If you are passionate about integrating AI into workflows and are excited about creating impactful strategies, this role is designed for you. We’re looking for someone who thrives in a rapidly changing environment and has a knack for building long-term relationships. Here at ServiceNow, we value inclusivity and welcome candidates from diverse backgrounds. So, if you're ready to take on this exciting opportunity, we encourage you to apply, even if you don't meet every single qualification.

Frequently Asked Questions (FAQs) for Sales Director - Federal Customer Workflows Role at ServiceNow
What are the main responsibilities of the Sales Director - Federal Customer Workflows at ServiceNow?

As the Sales Director - Federal Customer Workflows at ServiceNow, your primary responsibilities include managing a team of CRM Solutions Sales Executives, developing sales strategies, engaging in territory planning, and driving revenue growth within the Federal Sector. You’ll also be responsible for recruiting and mentoring team members and ensuring that annual sales goals are achieved.

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What qualifications are required for the Sales Director position at ServiceNow?

To be a successful Sales Director at ServiceNow, candidates should possess extensive sales experience with a proven track record in new business development. Strong presentation and negotiation skills, particularly at the C-level, as well as strategic thinking and financial planning abilities, are essential. Experience with AI in business processes and effective CRM usage is also critical for success in this role.

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How does the Sales Director at ServiceNow engage with clients?

The Sales Director at ServiceNow engages with clients by developing strong relationships and understanding their business needs. In addition to leading sales efforts, you’ll actively participate in C-level meetings and customer engagement activities, ensuring that the customer experience is consistently excellent and that existing accounts are retained and grown.

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What is the expected salary range for the Sales Director - Federal Customer Workflows role at ServiceNow?

The expected salary range for the Sales Director - Federal Customer Workflows role at ServiceNow is between $167,900 and $207,050, with potential for equity and incentive compensation. Individual total compensation may vary based on qualifications, experience, and work location, but it generally aligns with competitive On Target Earnings (OTE) structures.

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What makes ServiceNow an attractive employer for a Sales Director?

ServiceNow is an attractive employer for a Sales Director due to its innovative approach in leveraging AI and cloud technology to enhance workplace efficiency. The company values inclusivity and offers a collaborative environment where individuals are encouraged to grow and develop. Additionally, with a comprehensive benefits package and flexible work arrangements, ServiceNow fosters a supportive workplace culture.

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Common Interview Questions for Sales Director - Federal Customer Workflows
Can you describe your experience with recruiting and managing sales teams?

When answering this question, highlight specific examples of how you've successfully recruited, coached, and mentored a sales team. Discuss your strategies for fostering a positive culture and driving performance, and mention any measurable outcomes as a result of your leadership.

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What strategies do you use to develop sales forecasts and pipelines?

A strong answer would emphasize your analytical approach to sales forecasting and how you leverage CRM data to inform your strategies. Discuss tools or methodologies you've used and provide a specific example of how accurate forecasting led to revenue growth, showcasing your capability in this area.

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How do you approach territory planning for maximized effectiveness?

In your response, share your process for analyzing territories, including assessing market potential and competitive analysis. Give an example of a successful territory plan you implemented, detailing how you adjusted strategies based on regional insights and customer needs.

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What role does AI play in your sales strategy?

Discuss your understanding of AI's potential impact on sales processes, providing examples of AI tools you've integrated into your workflow. Emphasize the benefits of automation and data-driven decision-making in driving sales growth and achieving targets.

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How do you build and maintain relationships with C-level executives?

Focus on your communication skills and relationship-building strategies. Include examples of how you've succeeded in translating complex products or services into value propositions that resonate with C-level executives, emphasizing the importance of understanding their business challenges.

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What do you consider when evaluating your team's performance?

Mention key performance indicators (KPIs) you monitor, along with qualitative measures of performance such as teamwork and culture. Discuss how you provide feedback and support to foster a high-performance environment that aligns with company goals.

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Can you provide an example of how you overcame a sales challenge?

Share a specific instance where you faced a significant sales challenge and detail the steps you took to overcome it. Highlight the skills and strategies used, and any positive outcomes resulting from your actions that showcase your problem-solving abilities.

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How do you keep your sales team motivated?

Discuss various motivation techniques you use, such as goal setting, celebrating achievements, and providing incentives. Include examples of how you've successfully inspired your team to exceed their targets and maintain high morale.

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What is your process for handling objections from potential clients?

Explain your approach to objection handling, emphasizing active listening and empathy. Provide an example of how you have turned objections into opportunities and built trust with clients through adept communication and negotiation.

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Why do you believe you are the right fit for the Sales Director position at ServiceNow?

This is your chance to connect your experience, values, and skills with the goals of ServiceNow. Emphasize your passion for leveraging technology in sales, your achievements in previous roles, and how you envision contributing to ServiceNow's mission and culture.

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We're on a mission to become the defining enterprise software company of the 21st century.

1756 jobs
MATCH
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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 20, 2025

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