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Sales Director - Federal Customer Workflows - job 2 of 4

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role:

  • Manager and build a team of direct CRM Solutions Sales Executives to drive rapid new business sales growth in the Federal Sector.
  • Build and drive sales strategy for the region in conjunction with Sales Operations to effectively Go-To-Market including understanding the competitive landscape, presence and strength within the region
  • Actively engage in territory planning, relationship development and opportunity development and driving revenue by supporting and assisting Field Sales Teams in closing opportunities
  • Recruit, coach and mentor team members to drive excellence
  • Development of territories and quota for the sales team and effectively communicate to set performance expectations within the team
  • Manage and report accurate forecast and pipeline to the business
  • Achievement of annual sales goals on a quarterly and annual basis is required
  • Engage and align effectively in C-level meetings in order to properly understand customer business requirements
  • Build effective working relationships with Solution Consulting, Business Units, Professional Services, Marketing, our Partner community and the ServiceNow executive team
  • Retain and grow existing customer base with regular non-sales customer engagement activities to deliver an excellent customer experience

Qualifications

To be successful in this role you have:

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
  • Extensive track record of new business sales success including presentation and negotiation skills within industry and at C Level
  • Strong success in recruiting, coaching and managing an exceptional sales team
  • Strong strategic thinking including analytical and financial planning skills to meet and exceed quotas and goals.
  • Ownership of accurate CRM reports including current and future quarterly forecasts and opportunity inspection
  • Experienced in driving sales process and drive effective working relationships with Sales Operations
  • Ability to understand the 'bigger picture' and business drivers around IT
  • Ability to build long term strategic and senior level relationships
  • Ability to adapt and work effectively within a rapidly changing and growing environment
  • Demonstrates strong business and financial acumen
  • Built self-motivated sales teams that embrace a culture of collaboration, enthusiasm, and overachievement
  • Champions and promotes top performers, constantly develops and coaches the team and themselves, and topgrades appropriately
  • Proven partner relationships and networks, and ability to grow the impact of revenue streams and territory development through the partner ecosystem
  • Ownership of driving successful pipeline generation activities developed by marketing or the partner community

 

 

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $167,900 - $207,050, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

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$167900K
$207050K

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What You Should Know About Sales Director - Federal Customer Workflows , ServiceNow

Join ServiceNow as a Sales Director for Federal Customer Workflows at our Fairfax Square III office in Vienna, Virginia! In this vibrant and dynamic role, you will build and manage a high-performing team of CRM Solutions Sales Executives, focusing on driving rapid new business sales growth within the Federal Sector. Your strategic mind will shine as you develop and execute effective sales strategies alongside Sales Operations, helping to navigate the competitive landscape while fostering relationships that lead to increased revenue. You'll engage proactively in territory planning and mentoring, ensuring your team hits and exceeds their sales goals. Collaboration is key in this position as you'll work closely with various departments to deliver exceptional customer experiences, while also retaining and growing our existing customer base. A successful candidate will bring a wealth of experience in leveraging AI for workflow improvements, along with a proven track record of securing new business at the C-level. This is more than just a sales role; it’s a chance to influence and drive innovation for organizations across the nation. With a comprehensive compensation package that includes a competitive salary and benefits, ServiceNow welcomes diverse backgrounds and experiences. If you’re ready to make a difference and help us redefine the future of work, apply now to become part of our journey!

Frequently Asked Questions (FAQs) for Sales Director - Federal Customer Workflows Role at ServiceNow
What are the primary responsibilities of a Sales Director for Federal Customer Workflows at ServiceNow?

The Sales Director for Federal Customer Workflows at ServiceNow is responsible for managing a team of CRM Solutions Sales Executives, developing sales strategies tailored to the Federal Sector, engaging in territory planning, and ensuring the team achieves their sales goals. This role also includes fostering relationships both internally and externally to drive revenue and enhance customer engagement.

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What qualifications are essential for the Sales Director position at ServiceNow?

To qualify for the Sales Director role at ServiceNow, candidates should have extensive experience in business sales, particularly at the C-level, a strong background in team management and recruitment, as well as strategic thinking capabilities. Familiarity with AI integrations into workflows and a proven ability to generate accurate CRM reports are also crucial for success in this position.

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How does ServiceNow support the professional development of a Sales Director?

At ServiceNow, we emphasize the growth of all employees, including our Sales Directors. This role encompasses recruiting and mentoring team members, therefore, a Sales Director will have opportunities to foster their own leadership style while providing guidance and professional development to their team. Additionally, ongoing training and resources are available to enhance knowledge in areas such as AI integration and sales strategies.

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What is the work environment like for a Sales Director at ServiceNow?

Working as a Sales Director at ServiceNow provides a flexible and collaborative environment where innovation is encouraged. Employees can choose work personas that fit their lifestyle, and the leadership fosters an inclusive culture that prioritizes diversity and open communication among teams. This supportive atmosphere is aimed at achieving collective success while also recognizing individual contributions.

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What kind of benefits does ServiceNow offer to Sales Directors?

ServiceNow offers a comprehensive benefits package for Sales Directors that includes a competitive salary and equity options, variable compensation based on performance, robust health plans, a 401(k) plan with company match, employee stock purchase options, and flexible time-off policies. This holistic approach to employee wellness showcases ServiceNow's commitment to its workforce.

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Common Interview Questions for Sales Director - Federal Customer Workflows
How would you approach building a sales strategy for the Federal Sector at ServiceNow?

When building a sales strategy for the Federal Sector at ServiceNow, I would first conduct thorough market research to understand the competitive landscape and customer needs. Engaging in discussions with stakeholders helps develop customized solutions, followed by setting clear, measurable goals. Continuous analysis of the strategy's performance would allow for adjustments in real-time.

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Can you describe a successful sales team you managed and what made it effective?

In a previous role, I managed a sales team that achieved significant growth by fostering a collaborative environment. We held regular sessions for knowledge sharing and set clear individual and team goals, which motivated everyone to contribute actively. Personalized coaching played a vital role in guiding team members toward their successes.

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What experience do you have with engaging C-level executives?

In my previous roles, I've frequently interacted with C-level executives by understanding their unique business challenges. I approach these meetings prepared with data-driven insights, focused discussions on ROI, and how our solutions can provide substantial value to their operations, which typically establishes trust and opens doors for collaboration.

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How do you leverage AI to enhance sales processes?

I leverage AI by utilizing tools that automate routine tasks, enabling the sales team to concentrate on building relationships. AI analytics provide profound insights into customer behavior and preferences, allowing us to anticipate needs and tailor solutions effectively, thus accelerating the sales cycle.

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What techniques do you use to coach and develop your sales team?

I employ a combination of one-on-one coaching sessions and team workshops focused on different sales skills. Additionally, I utilize role-play scenarios to simulate real-life situations, allowing team members to practice and receive constructive feedback. Recognizing and celebrating successes is also key in boosting morale.

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How do you manage and report sales forecasts accurately?

Managing and reporting sales forecasts requires a systematic approach. I utilize CRM tools to capture real-time data on sales metrics, set regular review cycles to assess pipeline health, and work closely with team members to establish realistic and achievable forecasts, ensuring alignment with overall business goals.

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What challenges do you foresee in the Federal Sector, and how would you address them?

Challenges in the Federal Sector may include navigating regulatory requirements and long procurement cycles. I would address these by developing strong relationships with key stakeholders, ensuring compliance throughout our processes, and tailoring solutions to meet their timelines while maintaining flexibility to adapt to changes.

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How would you ensure a high standard of customer experience?

Ensuring a high standard of customer experience begins with understanding customer needs and maintaining regular communication. I emphasize post-sale engagement strategies to gather feedback and make necessary adjustments to how we deliver services, ultimately paving the way for long-term relationships and retention.

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What strategies would you implement to retain existing customers?

To retain existing customers, I would implement regular check-ins to discuss ongoing needs and potential solutions. Additionally, organizing customer appreciation events and gathering feedback consistently helps align our services with their evolving expectations, thereby reinforcing their loyalty to our brand.

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How do you foster a culture of collaboration within your team?

Fostering collaboration involves creating an open environment where team members feel comfortable sharing ideas and challenges. I prioritize team-building activities that strengthen relationships and encourage joint problem-solving, as well as implementing collaborative tools that facilitate seamless communication and project management.

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We're on a mission to become the defining enterprise software company of the 21st century.

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Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
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Full-time, on-site
DATE POSTED
April 18, 2025

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