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Senior Director, Executive Creative Director, Events & Experiences - job 1 of 2

At ServiceNow, we believe in creating exceptional experiences that inspire, engage and connect people.As we continue our rapid growth – both as a company AND as a brand - we’re looking for a passionate and visionary Experiential Creative Lead to join our team.This leader will be responsible for conceptualizing, planning, and executing innovative events that showcase our brand, engage our customers, and foster community.From Knowledge, our annual flagship event with 20K+ in-person attendees, to our regional World Forums, to a variety of other event moments throughout the year – this leader will help to create memorable experiences that resonate with our audiences and bring our brand promise life.What you get to do in this role:• Vision, evangelize and bring to life a new era of experiences for our portfolio of events.• Manage and inspire a team of creatives and agency partners to execute world-class events that surprise and delight our customers, employees and community members.• Dream up big ways to bring our industry-leading solutions and inspiring customer stories to life in impactful and immersive ways across all touchpoints (in the keynotes, in venue signage, on the expo floors, etc.).• Define an overarching creative strategy for how we approach events - what we want attendees to think/feel, the tone of our communications, etc.• Guide the development of all communications surrounding the event - from pre-event comms to registration to post-show follow-ups.• Lead the development of event guidelines and toolkits, to enable regional and business unit teams responsible for putting on events in their respective areas.• 10+ years of experience in the creative industry – with at least 5 years of working on large-scale events, ideally some experience with best-in-class experience in the technology space• Exceptional ability to lead, influence, and work across organizational boundaries with a consistent history of cross-functional collaboration.• Proven ability to lead by example and consistently inspire creative colleagues to create differentiating, pioneering ideas that conceptualize world-class solutions.• Obsessed with finding the inspiring truths that lead to creative thinking that solves creative problems and propels our events into the future.• Strong presenter with an ability to sell creative thinking and ideas across the organization and with senior-level executives.• Must be a believer in the power of brand - and the importance of applying the brand consistently across all customer touchpoints, including those associated with events.• A curious learner with a growth mindset and an ability to quickly absorb information and learn on the job.• Experience working quickly and nimbly under pressure.• Impeccable attention to detail across all aspects of the event experience.Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!For positions in this location, we offer a base pay of $193,600 - $348,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.Work PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.
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What You Should Know About Senior Director, Executive Creative Director, Events & Experiences, ServiceNow

At ServiceNow, we’re on a mission to deliver exceptional experiences that inspire, connect, and engage people like never before. We're excited to announce an incredible opportunity for a Senior Director, Executive Creative Director, Events & Experiences to join our thriving team in sunny Santa Clara, CA! If you’re passionate about creating memorable, innovative events, this is the perfect role for you. You’ll be at the forefront of conceptualizing, planning, and executing extraordinary events that truly celebrate our brand. From our flagship Knowledge event hosting over 20K attendees to several regional forums throughout the year, you will play an integral role in crafting immersive experiences that resonate deeply with our customers and community. As this creative leader, you will manage a talented team of creatives and agency partners, driving each project from vision to reality, ensuring every detail is perfect. Collaboration is key—your expertise will bridge teams and inspire your colleagues to think outside the box. You’ll also develop comprehensive communication strategies and tools that empower others to deliver amazing events. Sound exciting? If you bring over 10 years of experience in the creative industry—specifically in large-scale events—and have a keen understanding of brand consistency, we’d love to hear from you. At ServiceNow, we believe in the power of inclusion, and we encourage candidates from diverse backgrounds to apply. Join us in shaping the future of experiences today!

Frequently Asked Questions (FAQs) for Senior Director, Executive Creative Director, Events & Experiences Role at ServiceNow
What are the responsibilities of the Senior Director, Executive Creative Director, Events & Experiences at ServiceNow?

The Senior Director, Executive Creative Director, Events & Experiences at ServiceNow is responsible for conceptualizing and executing innovative events, managing creative teams, developing communication strategies, and ensuring each event aligns with brand messaging. The role also involves collaborating with cross-functional teams to create immersive experiences that resonate with our audiences.

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What qualifications are required for the Senior Director, Executive Creative Director, Events & Experiences position at ServiceNow?

To qualify for the Senior Director, Executive Creative Director, Events & Experiences position at ServiceNow, candidates should have at least 10 years of experience in the creative industry, with a minimum of 5 years focused on large-scale events. Strong leadership skills, excellent communication abilities, and a deep understanding of brand consistency are essential for success in this role.

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How does the Senior Director, Executive Creative Director, Events & Experiences contribute to ServiceNow's brand?

The Senior Director, Executive Creative Director, Events & Experiences plays a vital role in maintaining and enhancing ServiceNow's brand by ensuring that all event experiences align with the brand’s messaging and values. This includes defining creative strategies for events, brainstorming impactful themes, and ensuring consistency in communications across various customer touchpoints.

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What are the key skills for success as a Senior Director, Executive Creative Director, Events & Experiences at ServiceNow?

Successful candidates for the Senior Director, Executive Creative Director, Events & Experiences role at ServiceNow should exhibit strong leadership abilities, exceptional communication skills, creative vision, the capacity to work collaboratively, and a detailed focus on delivering extraordinary experiences that resonate with attendees.

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What is the salary range for the Senior Director, Executive Creative Director, Events & Experiences at ServiceNow?

The salary range for the Senior Director, Executive Creative Director, Events & Experiences position at ServiceNow is between $193,600 and $348,400, depending on factors such as qualifications, skill level, and work location. In addition, the compensation package includes equity, variable/incentive compensation, and comprehensive benefits.

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Common Interview Questions for Senior Director, Executive Creative Director, Events & Experiences
Can you describe your experience managing large-scale events?

When answering this question, focus on specific large-scale events you've managed. Highlight your role, the team size, and the outcomes achieved. Discuss challenges faced and how you overcame them, demonstrating your expertise and ability to thrive under pressure.

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What strategies do you use to ensure brand consistency in events?

A good response should outline your approach to integrating brand elements—like messaging, visual identity, and tone—across all event touchpoints. Discuss specific processes or tools you use to guide teams, ensuring that every detail reflects the brand’s values.

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How do you handle last-minute changes during an event?

Highlight your problem-solving skills and adaptability when faced with sudden changes. Detail your approach to communication with your team and stakeholders, as well as how you ensure quality and maintain composure in stressful situations.

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What innovative ideas have you implemented in past events?

Discuss specific innovative concepts you've brought to life at previous events. Detail the creative process, how you collaborated with your team, and the positive feedback or success metrics that underscore the impact of your innovative approaches.

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How do you measure the success of an event?

Focus on defining clear metrics for success before events, such as attendance, engagement, feedback, and ROI. Discuss different methods of gathering data post-event and how you use that information to inform future events.

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Describe a time you had to lead a team through a challenging event project.

Provide a specific example that showcases your leadership skills. Explain the challenges faced, how you inspired and supported your team, and what the final outcome was. What did you learn from this experience that you can apply to future projects?

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How do you ensure your event team stays motivated and inspired?

Share your strategies for keeping morale high within your team. Discuss any team-building activities, communication methods, or recognition programs you advocate for, showing how they foster a collaborative and creative environment.

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What role does technology play in your event planning process?

Talk about the tools and platforms you use to streamline planning, enhance engagement, or gather data. Provide specific examples of innovative technologies or digital solutions you've implemented to improve the participant experience.

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How do you incorporate feedback into your event planning?

Discuss the processes you have in place for gathering participant and stakeholder feedback, both pre- and post-event. Highlight how you analyze feedback to make informed adjustments or improvements for future events.

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What do you find most rewarding about working in events?

Emphasize your passion for creating experiences that engage and connect people. Share personal anecdotes illustrating memorable events you've been part of, focusing on the joy of seeing your hard work positively impact attendees.

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 17, 2024

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