Senior Manager, Product Marketing, Workplace and Legal Services

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Roie:

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly articulate and present our value proposition and how we solve our buyers’ challenges.

What you get to do in this role:

• Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for Workplace Services, Facilities Management, Corporate Real Estate, and other supporting business partners across the enterprise.
• Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.
• Collaborate with sales, product management, campaigns and other teams to develop killer product marketing content to support our GTM strategy.
• Develop content such as case studies, videos, ebooks, infographics and blog posts.
• Help support and manage key conferences and 3rd party events including speaker selection, content reviewers, messaging support, and related event staff management.
• Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
• Help develop and deliver sales training content to improve funnel and sales performance.
• Act as a product and industry spokesperson and speak at both internal and external events.
• Help develop and mentor a junior product marketer.

To be successful in this role you have:

• 10+ years of experience in Product Marketing or equivalent
• 5+ years of experience marketing to enterprise technology buyers
• Familiarity of workplace services, facilities management, and corporate real estate systems recommended
• Strong persona-based messaging and storytelling experience
• Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
• Very strong written and oral communication skills
• Experience presenting to enterprise executives in digital and in-person events.
• Bachelor’s degree or equivalent experience.
• Must be comfortable with social media and community participation.
• Up to 25% travel to support sales efforts and industry events

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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