Sr Field Marketing Specialist

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

What you get to do in this role:

• Manage and execute targeted marketing plans to include online and offline lead generation programs and field campaigns that support pipeline acceleration and new customer acquisition
• Work cross-functionally with regional sales teams including Account Executives, Account Development Reps, Solution Sales Reps, and Solution Consultants to deliver best-in-class demand generation campaigns and activities
• Provide end-to-end logistical campaign support including contract negotiation, vendor management, campaign creation, lead-flow management, internal/external communications, etc.
• Engage with Account Development Reps to track lead follow-up, qualification, and conversion
• Monitor, analyze, and report on marketing campaign effectiveness and ROI
• Partner with the sales team and customer advocacy to grow the database of public customer references for the territory
• Evaluate marketing opportunities with third-party vendors, partners, and agencies to support the overall GTM plan
• Recommend and pilot new marketing tactics to grow pipeline and/or improve efficiencies
• Manage a marketing budget and track spend

To be successful in this role you have:

• Highly efficient, with a strong attention to detail and proven ability to multi-task and meet tight deadlines
• Strong interpersonal skills and ability to communicate effectively
• Solid understanding of campaign operations and execution
• Experience with Marketo a plus
• Experience working closely with a direct sales team and channel partners
• Experience with vendor management and contract negotiations
• Proficient in Microsoft Office: PowerPoint, Excel, Word

JV20

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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