Product Marketing Manager

We at Indepay | Setara Networks are here to revolutionize the Indonesian payment ecosystem by introducing one click checkout services in order to make transactions zero-fee, instant, and rewarding for the consumer. 

On one side we’re working with financial institutions to enable real-time account to account transfers through our platform, and on the other-side we’re giving consumers a reliable and secure payment experience which is better than anything else they’ve experienced in the Indonesian ecosystem.

🚀 Where We Are Now: Series A Startup with Boundless Opportunities! 🚀

🎯 Our Vision for Payment Transformation: We’re on a mission to disrupt the traditional online payment landscape. By pioneering a faster, safer, and incredibly simple payment solution, we're challenging the status quo of virtual account payments and setting a new standard for seamless transactions, enabling payment in just 20 seconds powered by open banking regulatory framework

📲 Strategic partnership with Top Brands: As we build a new category in one-click fast payments, you'll have the opportunity to work alongside industry leaders, partnering with top-tier D2C brands ranging from telco providers, banks, FnB, and OTT to create a network that redefines the future of online payments.

🚀 Your Opportunity to Innovate: If you're passionate about innovation and eager to make a significant impact, this is your chance to be part of something truly transformative and create value.

As a Product Marketing Manager, you will lead our product marketing strategy, working closely with product management and cross-functional teams to develop marketing initiatives that improve user acquisition, activation retention, leading to monetisation. You will act as the customer advocate, leveraging data-driven insights to validate product propositions and identify growth opportunities.

Join a multicultural team at the epicenter of transforming Indonesia's future payment industry. Seize this rare opportunity to be a game changer in an environment that thrives on innovation and collaboration. Don't miss out on the chance to be part of a live, dynamic company ready to soar to new heights in the coming year.

Ready to simplify and revolutionize transactions? Apply now and let's embark on this exciting journey to reshape the world of payments together! 🚀💳#IndepaySetaraJourney #PaymentsInnovation

What your current role should be like:

• 5+ years of demonstrated experience in product/project management within the product management, growth, product marketing, performance marketing, revenue realisation or related roles.
• Plan, execute, and drive optimization efforts for digital acquisition campaigns
• Being part of a 0-1 product development cycle in a consumer facing product with at least 100.000 transactions a day
• Utilize automation, data analysis, and other marketing tools to drive campaign optimization
• Oversee collaborative efforts across various departments for product marketing projects, enhancing communication, brand engagement, and revenue growth through effective planning and the introduction of new features, products, and initiatives.
• Apply innovative concepts, market analysis, customer feedback, and data insights to design strategic go-to-market plans that build a strong market presence and foster enthusiasm within the ecosystem, thereby driving campaign effectiveness.
• Drive collaboration with both internal teams and external partners, including product management, engineering, content, community, marketing, and creative sectors, to ensure a fluid transition from product development to launch for new offerings and features.
• Turning business objectives into marketing initiatives

Key Responsibilities:

• Media Planning: Collaborate with various internal and external stakeholders to develop and execute growth-oriented marketing strategies that drive user acquisition, retention, and engagement.
• Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with our target audience.
• Conversion Rate Optimization: Analyze transaction data and user behavior to identify opportunities for optimization, conversion rate improvement, and revenue growth.
• Monetization Efforts: Identify and establish go-to-market strategies to monetize partnerships for mutually beneficial outcomes
• Project and Campaign Management: Oversee end-to-end project and campaign execution, including planning, execution, monitoring, and reporting on key performance indicators (KPIs).
• Business Growth: Identify, plan, and execute business growth initiatives through AdTech & partnership.
• Data Analysis: Utilize data-driven insights to make informed decisions and continuously improve growth and performance marketing initiatives.
• Market Research: Stay informed about industry trends, competitor activities, and emerging opportunities to inform growth strategies.

Cross-functional Collaboration: Work closely with product development, design, and engineering teams in a multicultural environment to ensure the successful implementation of growth initiatives.

Requirements:

• Understanding of go-to-market strategies, market and customer research, product roadmap and payment domain knowledge in a start-up company.
• Proven experience managing marketing campaigns, including performance marketing, partnerships, or growth initiatives.
• Must be comfortable working in an early stage to growth stage company and should be able to thrive in a dynamic and fast-paced environment.
• Have a proven track record of success in previous roles and have worked in a similar setting, such as a Pre-series A-B-C company will be a plus.
• A leader who takes fun in taking risks and understands that taking calculated risks is necessary for growth.
• Excellent communication skills – verbal and written.
• Passionate about building great products and solving customer and business problems.
• Understanding of technology, but love customer-first and business-first thinking.
• Strong project management skills with the ability to handle multiple projects simultaneously.

Skills:

• Analytical and data-driven approach in day-to-day work.
• Strong in performance marketing skills.
• Deep knowledge of performance marketing tools.
• In-app and co-branded marketing experience is a plus.
• Proficiency in data analysis tools and techniques.
• Ability to work well under pressure and deliver on commitments.
• Excellent problem-solving and analytical skills, and can think outside the box to proactively provide the right solution.
• Good communication skills and the ability to impact and influence.
• Strategic thinker who understands business opportunities to create a competitive advantage.
• Keen eye for detail and ability to multi-task with excellent time management and prioritization skills.
• Positive attitude and determination to succeed against all odds.
• Hands-on, independent, self-motivated, and a fast learner.
• Patience and perseverance are key attributes.

What do we offer?

You will be working alongside other passionate and talented people in a beautiful, spacious and well lighted office with all the perks and flexibility of a coveted technology product company. Besides, you will have a sense of purpose and excitement as we offer:

• An opportunity to make a positive impact on the world by providing basic financial services to unbanked and underbanked people worldwide.
• An opportunity to define and develop a product for the global market.
• An opportunity to be part of the core team who will build a global company and define its culture and processes.
• An opportunity to move horizontally or vertically across geographies through multiple career paths.
• An opportunity to work at the frontier of modern banking solutions technology.

Of course, we do have competitive salaries, long term incentives and many other generous benefits. We promote entrepreneurship culture and look forward to a budding ground for future entrepreneurs.